Toyota ‘Q’ World comes to town

New Delhi: January 11th, 2010

* Toyota 'Q' World to be held in 10 cities across India * The event will span across 4 months from Jan - May * An exciting array of vehicles to be showcased exhibiting Toyota quality and technology * Customers across India to get an opportunity to see the concept model of the all new Toyota compact car- Etios * Customers to get a touch and feel experience of Toyota range of cars with advanced and environment friendly technology

Delhi, January 11th, 2010:Toyota Kirloskar Motor announced today that it will hold the Toyota 'Q' World in 10 cities across India. The Toyota 'Q' World, a two day event, will travel across India spanning over a period of 4 months, starting 16th Jan 2010. After the grand success of the world premier of the concept model of Toyota's new compact car -Etios, at the recently held Delhi Auto Expo, Toyota's quality and technology, renowned globally, will now be taken to the major cities. The Delhi Auto Expo had customers coming to see the world premier of Etios and its latest technology, however the Toyota 'Q' World will take this experience 'to the customer'.

The customers eagerly awaiting the launch of Etios will now get an opportunity, to see the vehicle, in their own city. The exhibit will include an exciting array of vehicles which will give the customers a, never before, 'touch and feel experience' of Toyota vehicles. The Toyota 'Q' World will span across various cities namely Chandigarh,Lucknow, Mumbai, Ahmedabad, Pune,Cochin,Bangalore,Chennai, Hyderabad and Kolkata.It will also include various customer engagement events for fun and entertainment of the visitors.

Commenting on the expo Mr. Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motor said, ". We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers, across the country, which will in turn help us to further improve our products and services and serve them better."

About Toyota Kirloskar Motor: TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.