Industry Education Builds Depth At PKE2010

January 18, 2010, Las Vegas, NV – PKE2010 February 5-7, 2010 is adding a number of important seminars and industry discussions to the schedule for the weekend.

The Indoor Performance Karting Market, A Discussion On Improved Costs, Management & Marketing –February 6th 2010- This Saturday morning panel session will be presented by Michael L. Davis, CEO of Michael L Davis Insurance (the insurance provider for the World Karting Association), Peter O’Doherty, president and CEO of Inis Motorsport Ltd., Jim Granger, sales & marketing, Go Racing Magazine, Ken Faught, president, Pole Position Raceway and Tom Godfrey, founder of the Indoor Kart Racing League.

The focus of this 90 minute program will be to look at opportunities to improve the bottom line through the use of volume buying power, improved technology in customer management and safety, new advertising tools and the value of competition programs. Each panel member will present an expert point of view and/or case study followed by a Q&A session.

An additional focus will be on the expanding role that the indoor community has as one of the leading growth resources for the outdoor karting community and how these two segments can support each other.

RaceFanRadio will broadcast this session live over the Internet from the South Point Event Center. Visit RaceFanRadio.com for their complete broadcast schedule.

Sponsorship Coaching Workshop with Townsend Bell –February 6th 2010 - This multi-discipline driver has competed at Indy, in Cart and IRL events and Formula 3000. He has been aligned with teams such as Patrick Racing, Panther Racing, Vision Racing and KV Racing Technology. For 2010, Townsend will be driving at Indy for Sam Schmidt Motorsports.

For drivers of all levels and ages, Townsend’s straight forward approach to self marketing and sponsorships has allowed him to create a compelling presentation that will help individual competitors as well as families find the right tools to build sponsorship value for their own racing programs. This 60 minute session scheduled for Saturday afternoon February 6th 2010 is free to all PKE2010 attendees and will be open to the first 75 people to RSVP. A session reservation form has been added to the PKE2010. A link can be found on the main page.

Bondurant SuperKart Introductory Driving School – Alan Rudolph, one of karting’s “Top Guns” will be offering up an introductory lesson to performance kart driving. Both indoor and outdoor competitors can truly benefit from Alan’s in depth knowledge of what it takes to be competitive on a course. The Bondurant SuperKart School is located in Phoenix and has a full menu of extensive programs and driving experiences for every level of racer. This will be a combined classroom and track demonstration held on Saturday, February 6, 2010. The session is free to all PKE2010 attendees but will be limited to the classroom size.

Aim Sport Mychron 4 Training Seminar - Scheduled for Friday afternoon, February 5, 2010, this hands-on session will teach owners as well as prospective owners about the technology behind the Mychron4 digital gauge and data logger system. Aim Sport is a world leader in motor sports and race data acquisition technology. The session will explain how to integrate data results into your driving techniques as well as introduce new technology coming from the company. This will be a combined classroom and track demonstration. The session is free to all PKE2010 attendees but will be limited to the classroom size.

PKE2010 presented by the Volkswagen Jetta TDI Cup – Is the largest performance karting exposition in North America. This is the only karting event to include live arena indoor competitions, live outdoor demonstrations and karting test track, a 24,000 sq.ft. kart swap, education and hundreds of leading brands on display in more than 30,000 square feet of exhibit space and all under one roof. Hosted by the Event Center inside the beautiful South Point Hotel & Casino on the south end of Las Vegas Blvd., this event is open to the general public on February 5-7, 2010. For more information, visit www.pke2010.com

International Motorsports Marketing, LLC is the management company for PKE2010 and a leading event management and marketing organization behind motorsports marketing and branding with a specific emphasis on performance karting in North America. The company is involved with publishing, digital media marketing, event management and competitive race series programs. The company’s management team has more than 40 years in successful motorsports sales and marketing, matched with the production of hundreds of successful events and major exhibitions around the world.