DETROIT - January 12, 2010: Cadillac unveiled the XTS Platinum Concept at the 2010 North American
International Auto Show, suggesting a new paradigm for the luxury sedan of
the future. The concept showcases Cadillac's emerging top-of-the-line
Platinum series of models, emphasizing new expressions of luxury and
technological features, including a plug-in hybrid propulsion system.
The XTS Platinum Concept was designed from the inside out, re-imagining
the luxury sedan as a personal headquarters, built for efficiency, luxury
and connectivity. The concept introduces a new approach to in-car
electronics that improves the form and function of the car's entertainment,
navigation and information systems.
"The XTS Platinum concept is the next expression of Cadillac's Art and
Science execution philosophy, reflecting our drive to deliver the latest
innovations in the most artful manner," said Bryan Nesbitt, Cadillac
general manager. "We envisioned this concept as an automotive personal
headquarters, using advanced technology to enable new levels of
connectivity and luxury."