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2010 NAIAS: Lincoln MKX at Detroit Auto Show - COMPLETE VIDEO

PHOTO (select to view enlarged photo)
Alan Mulally with Lincoln MKX and MKT

SEE ALSO: Complete 2010 Detroit Auto Show Press Pass Coverage

DETROIT - January 12, 2010: The wraps came off of the 2011 Lincoln MKX with industry-exclusive technologies, world-class craftsmanship and power that doesn't sacrifice fuel economy. The new 2011 Lincoln MKX further elevates the midsize luxury crossover. It will be the first vehicle on the road to envelop drivers in the MyFord/MyLincoln Touch infotainment experience.

Click PLAY to watch the complete Lincoln Press Conference

In addition to the launch of MyLincoln Touch driver connect technology, the 2011 Lincoln MKX adds a suite of other convenience features and technologies, several of which are not available anywhere else in the midsize luxury crossover segment.

“The 2011 Lincoln MKX is the perfect vehicle to launch MyLincoln Touch driver connect technology simply because the original version of this luxury midsize crossover already is brimming with consumer-focused features,” said Jason Mase, crossover marketing manager. “The new model offers more of the conveniences and features our customers expect and demand, including ones our competitors can’t match at any price.”

Industry-first MyLincoln Touch comes standard on every 2011 Lincoln MKX. This intuitive solution addresses the infotainment evolution, taking vehicle interior design into the realm of popular personal electronics devices such as laptop computers, mobile phones and MP3 players.

MyLincoln Touch includes two 4.2-inch configurable LCD screens in the instrument cluster as well as an 8-inch LCD touch screen in the center stack, five-way controls on the steering wheel – plus a new Media Hub with two USB 2.0 ports, video input jacks and an SD card reader.

MyLincoln perfectly complements Lincoln SYNC®, the award-winning voice-activated communications and entertainment system developed by Ford and Microsoft that fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle. The latest generation is SYNC with Traffic, Directions & Information, which provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.