DMC Green Launches First Alternative Fuel Dealers' Group - VIDEO ENHANCED

SACRAMENTO, CA - January 8, 2010: DMC Green, Inc. (www.dmcgreen.com) announced today that they have organized their first alternative/renewable fuel dealers’ group to support the growing number of DMC Green fuel program dealers now in operation in California. Under the DMC Green brand, these dealers currently offer ethanol, biodiesel and electric car charging in addition to their major oil company fuel brands.

“More importantly, these meetings help us find ways to increase dealer profitability through our market research”

Launched at an inaugural kick-off meeting on January 6, 2010 in Sacramento, the DMC Green Dealers’ Group brought together DMC Green’s research support teams to support existing gas station dealer-owners that have purchased the turn-key DMC Green alternative/ renewable fuel installation package. The open forum meetings are scheduled to take place 4 times per year.

As a result of the dealers’ early success with the DMC Green fuel program in 2009, many dealers say they are now looking for new opportunities where they can integrate the DMC program into other locations. “DMC has been a very supportive partner and their program has exceeded my expectations,” says Robert Takhar, owner of Robert’s ARCO in Woodland, CA. “Vehicle traffic has definitely increased which increases our fuel sales as well as sales in our AM/PM convenience store.”

Click PLAY to watch the unveiling ceremony of a DMC station

The DMC Green Dealer’s Group meetings provide a working discussion round-table where dealers can stay abreast of the rapid growth and regulatory changes in the green fuel market and where dealers can share experiences with their peers. “More importantly, these meetings help us find ways to increase dealer profitability through our market research,” says Andy McCargar, Director, Market Development for DMC Green.

Jasvir Rana, owner of Sunrise Shell in Rancho Cordova, CA, says he is pleased to be a part of the DMC Green Dealer network. “The DMC Green fuel sales have been incremental to our existing petroleum fuel sales. Less than 20% of our biodiesel sales were converted from our existing diesel customers. Not only has this provided new fuel sales overall, but the additional traffic has contributed to increased convenience store sales.”

These leading-edge DMC Green fuel dealers will soon be joined by some thirty additional contracted DMC Green dealers that are now being permitted throughout the State of California.

About DMC Green
DMC Green is in the business of the construction and installation of proprietary alternative/renewable fuel delivery systems for the consumer at point of purchase. In conjunction with this activity DMC Green builds, retrofits and rebuilds existing fuel stations using “green” LEEDŽ building standards. DMC Green’s standard fuel offering includes ethanol, bio-diesel, electric charging and in certain applications, hydrogen. DMC Green is a LEEDŽ registered member of the United States Green Building Council (USGBC).