Track Chic 2010: Shifting Trend in Motorsports Marketing

Motorsports’ Female Fans confirm “It‘s not a Good Ol’ Boys Club Anymore!”

Atlanta, January 8, 2010: Track Chic, the only online/offline social club for female race fans, announces that its website, www.trackchic.com, now ranks in America’s top 100,000 most visited websites out-performing other motorsports powerhouses such as American Drag Racing League’s www.adrl.us, the American Le Mans Series www.americanlemans.com and the weekly motorsports radio program, www.RaceDayOnFox.com in the U.S. Market.

“TrackChic.com is the vehicle bringing together and giving voice to the millions of female motorsport fans underserved by the racing circuits and advertisers in the industry “ says Theresa Earnheart, founder and president of Track Chic. “Our mission is to celebrate motorsports’ female fans and showcase the many talented women behind the wheels and behind the scenes in the industry today. Track Chic has been under the radar quietly kicking tires for some time. The website’s growing popularity confirms the fact that there is a shifting trend in motorsports and a welcome new focus on the women, both the female fans and female drivers, fueling motorsports today.“

The Track Chic website currently holds a worldwide ranking of 750,000+/- range. “The new year and 2010 season is kicking off to a great start. Track Chic is well positioned to celebrate Danica Patrick’s exciting partnership with JR Motorsports competing in the NASCAR Nationwide Series. The additional media coverage Danica brings should benefit all women in motorsports, nationally and globally, as well as energize the fans and invigorate advertisers and marketers eager to enter the sport.”