Media Announcement: DuPont Performance Services Performance Alliance Helps Shops Market Their Services

DuPont Performance Services Performance Alliance Helps Shops Market Their 
Services

        WILMINGTON, Del., Jan. 7, 2010 – Leading the effort to provide 
customers with a complete suite of value-added business services, DuPont 
Performance Services (DPS) is re-launching its popular Performance 
Alliance offering to collision repair center customers.  Performance 
Alliance is one of five DPS business services now available to the 
collision repair industry, and is how DuPont Performance Coatings markets 
its network of repairers to car owners, insurers, fleets and vehicle 
manufacturers. 
        Through Performance Alliance, repair center operators have access 
to a comprehensive suite of marketing tools they can use to promote their 
shops on line, in print and on TV and radio. 
        At the core of the DPS Performance Alliance offering is the very 
popular and widely promoted PA24.com website, an on line resource that 
makes it easy for consumers to find a Performance Alliance member shop in 
their local area.  PA24.com feeds qualified consumer leads to member 
repair centers through a unique “request an estimate�?? feature. 
        The PA24.com site garners visibility at NASCAR® races, frequently 
appearing on Jeff Gordon’s #24 car, and appears at or near the top of many 
popular Internet search engines.  Steve Trapp, DPS Collision Services 
Development manager said, “Promoting the site on race day gives member 
shops a great deal of national exposure they wouldn’t otherwise receive. 
As an example, during the CARFAX 400 last August and the two days 
immediately following the race, PA24.com experienced 12,000 additional 
visitors to the site.�?? 
        As a DPS Performance Alliance member, shops also have access to a 
:30 second TV and a :45 second radio spot that is customizable with 
personalized voiceovers and tags.  The spots feature four-time NASCAR® 
champion Jeff Gordon as the Performance Alliance spokesperson.
        “The DuPont Performance Services strategy seeks to drive work TO 
our member repair centers,�?? said Troy Weaver, Collision Services manager. 
“With consumers becoming increasingly savvy and more referral focused than 
ever before, having a brand development strategy that takes advantage of 
this consumer behavior is key to profitable growth.  We feel leveraging 
the respected DuPont brand with high quality repairers is a powerful way 
to drive work TO our customers’ repair centers, and strengthen Performance 
Alliance member shop brand loyalty.�??
        Shops interested in learning more about Performance Alliance, or 
any of the five DPS service offerings, should contact their DuPont 
Performance Coatings Sales Representative.  Visit www.PA24.com for 
additional details.



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