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In-Car Infotainment System Ford SYNC Open for Application Development

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LAS VEGAS--EB (Elektrobit), a leading provider of embedded software solutions to the automotive and wireless industries, is working with Ford Motor Company in providing phone application developers access to the in-car infotainment system Ford SYNC. Thus an application programming interface (API), which acts as programming interface for a particular phone platform, will enable phone software developers to create new applications for the vehicle, taking advantage of the input mechanisms and vehicle data the Ford SYNC platform provides.

“Providing third-party developers of phone platforms with a Ford SYNC-enabled API will significantly help create new applications”

With this ongoing collaboration, EB and Ford continue the successful launch of the current feature set of Ford SYNC, while providing third party phone applications with secure access to the Ford SYNC platform. EB has been working with Ford since 2007 to bring innovation to SYNC, including Vehicle Health Report, 911 Assist, and turn-by-turn directions, to name a few.

“Providing third-party developers of phone platforms with a Ford SYNC-enabled API will significantly help create new applications,” said Artur Seidel, vice president and general manager – Automotive Software, Elektrobit Inc. “For example, it took only a few weeks to develop a phone demo application providing the vehicle occupants with Ford SYNC control of Pandora Internet radio stations. This is an application that I use on my phone and would like to see integrated with my vehicle’s infotainment system. The convergence between automotive and consumer devices that Ford SYNC provides keeps accelerating. We look forward to continuing our work as a technology partner to Ford.”

To speak with an EB representative about automotive software integration and development, visit the EB display at CES in the Windows Embedded Software Booth on January 7-10 at the International Consumer Electronics Show (CES) in Las Vegas.

EB, Elektrobit Corporation

EB develops advanced technology and transforms it into enriching end user experiences. EB specializes in demanding embedded software and hardware solutions for the automotive industry and wireless technologies. The company's net sales for the year 2008 totaled EUR 172.3 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki.

EB’s Automotive Software Business

EB’s Automotive Software Business has established itself internationally as one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, Infotainment, Navigation, HMI and Driver Assistance systems.

More information about Elektrobit can be found at

EB will also participate in the North American International Auto Show (NAIAS) in Detroit, January 11 - 24, 2010.