2011 Sonata Featuring HD Radio(TM) Technology Hits Dealerships in January

LAS VEGAS, Jan. 7, 2010 -- WHAT:      Hyundai continues to be an automotive pioneer and
             innovation leader by offering HD Radio(TM) Technology
             in the all-new 2011 Sonata. Arriving in dealerships in
             January 2010, the Hyundai Sonata will be the first
             popular midsize sedan to offer HD Radio Technology
             as part of its unique audio environment as a standard
             feature on the Sonata limited models. Hyundai showed
             off the feature recently at the LA Auto Show.

             Hyundai was an early leader in offering HD Radio
             Technology, and included the audio upgrade in the
             2009 North American Car of the Year Award-winning
             Genesis.

  WHY:       With this digital infotainment, Sonata enthusiasts will
             be able to enjoy unique content and new channels
             in crystal-clear digital sound. HD Radio Technology
             offers more than 2,000 stations in the country
             broadcasting in digital, and over 1,000 HD2/HD3
             channels - all for no subscription fee.

  WHEN:      The 2011 Sonata will be available in dealerships
             starting January 2010.

  WHERE:     To locate a Hyundai dealership near you,
             visit: http://www.hyundaiusa.com/dealer-locator/ .

  For additional information or to arrange interviews, please contact:

  Scott Cianciulli / Sharon Oh
  Brainerd Communicators, Inc.
  212-986-6667
  cianciulli@braincomm.com / oh@braincomm.com

Note: "HD Radio(TM)" and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The "HD" in HD Radio(TM) is part of iBiquity Digital's brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.