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On Wheels Media And Hyundai Motor America Donate Winter Coats to Detroit Children In Conjunction With The14th Annual Urban Wheel Awards

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But First Snide's Remarks: When an editor first showed me this release, I got a nice warm and fuzzy feeling that a transplant Korean owned company would go out of its way to help poor Detroit waifs. And then it hit me, Hyundai's donation and concern for the needs of American children is admirable, but frankly the fact that there even exists a need for this donation of warm winter coats for OUR kids is pretty disgusting...kudos for Hyundai, boos for the American people.

Detroit January 6, 2010; In the midst of a very cold winter, and in a struggling economic climate, On Wheels Media, Inc. and Hyundai Motor America are coming to the aid of Detroit area residents with a practical donation of 1,000 winter coats.

Working with Focus:HOPE, a nationally recognized civil and human rights organization in Detroit, the companies will distribute winter wear to the children, families and participants of The HOPE Village Initiative program.

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"We are thankful Hyundai chose to partner with us to donate coats to the community on the day of the 14th Annual Urban Wheel Awards," said Randi Payton, president and CEO of On Wheels Media, Inc. "In addition to recognizing the contribution of minorities in the auto industry, we at On Wheels are committed to giving back, through scholarship and other community outreach programs. In this instance, Hyundai stepped up and made this coat donation possible, showing the auto industry continues to be big player in helping our communities grow."

A donation ceremony and press conference will be held at 10:00 a.m. on January 12, 2010, at Focus: HOPE, located at 1355 Oakman Blvd in Detroit. The donation is just one part of both organizations' commitment to the Detroit community and diversity audiences. During the ceremony, On Wheels Media's Edward Davis Education Foundation will also present high school and college students with scholarships to pursue careers in the automotive industry and communications.

In other news, Hyundai Motor America is also donating $50,000 to the Children's Hospital of Michigan on January 11th, as part of its Hope on Wheels philanthropic effort to help kids fight cancer.

"Hyundai is dedicated to helping build stronger communities and families through our outreach and philanthropic programs," said Zafar Brooks, director of government relations and diversity outreach, Hyundai Motor America. "Providing winter coats to children and families of The HOPE Village Initiative and our Hope on Wheels philanthropic effort are but two examples of Hyundai's effort to improve people's lives. We are proud to partner with On Wheels Media and the Urban Wheel Awards in this important endeavor."

The 14th Annual Urban Wheel Awards (UWA) gala, hosted by On Wheels Media, Inc. will begin with a VIP reception and Green Carpet at 5:00 p.m. on January 12, 2010 at the Sound Board Theater, Motor City Casino Hotel, 2901 Grand River Avenue in Detroit. The awards show begins at 7:00 p.m.

Tickets are available at, or by phoning 800-745-3000.