Ford Caps 2009 With 33 Percent Sales Increase, First Full-Year Market Share Gain Since 1995
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DEARBORN, Mich., Jan. 5, 2010; Higher sales in every product category and for every brand propelled Ford to a 33 percent sales increase in December versus a year ago.
Ford cars were up 42 percent, crossovers were up 51 percent, sport utilities were up 33 percent, and trucks and vans were up 18 percent. Among brands, Ford sales were up 37 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
"Ford's plan is working," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Customer consideration continues to grow for our high-quality, fuel-efficient vehicles. In 2010, we will introduce an even higher number of new products, giving customers more reasons to Drive One."
Every consumer metric about the Ford brand - including favorable opinion, consideration, shopping and intention to buy - ended the year at record levels. In fact, favorable opinion is up more than 20 percent from the beginning of the year, and intention to buy Ford increased more than 30 percent.
"People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value," said Czubay.
Ford, Lincoln and Mercury December sales totaled 179,017, up 33 percent versus a year ago. Full-year sales totaled 1.62 million, down 15 percent.
Ford estimates its full-year 2009 U.S. total market share was about 15 percent - about 1 percentage point higher than in 2008. This marks the company's first full-year U.S. market share increase since 1995. Ford also has improved its retail market share 14 times in the last 15 months.
Sales Highlights
-- Ford Fusion, recently named Motor Trend's Car of the Year, posted a
December sales increase of 83 percent and set new December (18,852)
and full-year (180,671) sales records. Ford Fusion and Mercury Milan
are the most fuel-efficient mid-size sedans in America.
-- Ford Taurus sales totaled 7,256 for the month, up 110 percent versus a
year ago. Since the introduction of the all-new model in August,
Taurus sales are nearly 90 percent higher than a year ago.
-- Ford Mustang sales were up 62 percent in December, and Ford Focus
sales increased 22 percent. Mercury Milan and Lincoln MKZ were each
up 5 percent.
-- Crossover utilities also posted strong sales increases. In 2009, the
Ford brand was the top-selling brand of crossovers in the U.S., led by
the Ford Escape. Escape set a December sales record (19,156), up 75
percent versus a year ago. For the full year, Escape sales totaled
173,044, the second-best sales year ever. Ford Edge sales were up 59
percent, and Ford Flex sales were up 73 percent. The all-new Lincoln
MKT posted its highest sales to date (858).
-- Ford's F-Series truck had its best sales month since March 2008.
F-Series sales in December were 48,209 (up 16 percent), bringing the
full-year total to 413,625. F-Series has been America's best-selling
truck for 33 years in a row and America's best-selling vehicle, car or
truck, for 28 years in a row. In 2009, F-Series increased its
leadership position among full-size pickups with a 4 percentage-point
gain in segment share.
-- Transit Connect, Ford's new versatile, fuel-efficient small commercial
van, had its best sales month (1,992) since August.
-- Ford's new EcoBoost engine technology and hybrid vehicles are winning
customers, too. December was the best sales month for EcoBoost
(1,662), and total EcoBoost sales since introduction now total 4,973.
The conquest rate for the Taurus SHO is 60 percent. EcoBoost provides
customers up to 20 percent improvement in fuel economy and a 15
percent reduction in emissions versus larger-displacement engines.
EcoBoost is standard on the Taurus SHO and available on the Ford Flex,
Lincoln MKS and Lincoln MKT.
-- December sales of hybrid vehicles totaled 2,843, up 147 percent versus
a year ago. Ford hybrid models include the Ford Fusion, Ford Escape,
Mercury Milan and Mercury Mariner. For the full year, Ford hybrid
sales totaled 33,502, a new record and up 72 percent versus a year
ago.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY DECEMBER 2009 U.S. SALES
-------------------------------------------
December % Year-To-Date %
-------- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 159,169 116,188 37.0 1,445,742 1,687,731 -14.3
Lincoln 10,467 9,053 15.6 82,847 107,295 -22.8
Mercury 9,381 8,873 5.7 92,299 120,248 -23.2
----- ----- ------ -------
Total Ford,
Lincoln and
Mercury 179,017 134,114 33.5 1,620,888 1,915,274 -15.4
Volvo 5,638 4,953 13.8 61,435 73,102 -16.0
----- ----- ------ ------
Total Ford
Motor
Company 184,655 139,067 32.8 1,682,323 1,988,376 -15.4
Ford, Lincoln
and Mercury
Sales By Type
Cars 61,195 43,087 42.0 595,671 671,965 -11.4
Crossover
Utility
Vehicles 39,056 25,822 51.3 359,116 366,293 -2.0
Sport
Utility
Vehicles 14,550 10,910 33.4 97,071 158,994 -38.9
Trucks
and Vans 64,216 54,295 18.3 569,030 718,022 -20.8
------ ------ ------- -------
Total
Trucks 117,822 91,027 29.4 1,025,217 1,243,309 -17.5
------- ------ --------- ---------
Total
Vehicles 179,017 134,114 33.5 1,620,888 1,915,274 -15.4
FORD BRAND DECEMBER 2009 U.S. SALES
-----------------------------------
December % Year-To-Date %
-------- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown
Victoria 2,638 3,007 -12.3 33,255 48,557 -31.5
Taurus 7,256 3,460 109.7 45,617 52,667 -13.4
Fusion 18,852 10,274 83.5 180,671 147,569 22.4
Focus 14,205 11,671 21.7 160,433 195,823 -18.1
Mustang 6,527 4,027 62.1 66,623 91,251 -27.0
----- ----- ------ ------
Ford
Cars 49,478 32,439 52.5 486,599 535,867 -9.2
Flex 4,634 2,685 72.6 38,717 14,457 167.8
Edge 9,463 5,937 59.4 88,548 110,798 -20.1
Escape 19,156 10,967 74.7 173,044 156,544 10.5
Taurus X 56 971 -94.2 6,106 23,112 -73.6
-- --- ----- ------
Ford
Crossover
Utility
Vehicles 33,309 20,560 62.0 306,415 304,911 0.5
Expedition 5,556 3,833 45.0 31,655 55,123 -42.6
Explorer 6,612 5,346 23.7 52,190 78,439 -33.5
----- ----- ------ ------
Ford
Sport
Utility
Vehicles 12,168 9,179 32.6 83,845 133,562 -37.2
F-Series 48,209 41,580 15.9 413,625 515,513 -19.8
Ranger 4,503 3,855 16.8 55,600 65,872 -15.6
Econoline/
Club Wagon 8,556 7,833 9.2 85,735 124,596 -31.2
Transit
Connect 1,992 0 NA 8,834 0 NA
Low Cab
Forward 72 133 -45.9 296 942 -68.6
Heavy
Trucks 882 609 44.8 4,793 6,468 -25.9
--- --- ----- -----
Ford Trucks
and Vans 64,214 54,010 18.9 568,883 713,391 -20.3
------ ------ ------- -------
Ford
Brand 159,169 116,188 37.0 1,445,742 1,687,731 -14.3
LINCOLN BRAND DECEMBER 2009 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,787 2,100 -14.9 17,174 12,982 32.3
MKZ 2,190 2,089 4.8 22,081 30,117 -26.7
Town Car 1,866 1,368 36.4 11,375 15,653 -27.3
MKX 2,006 2,114 -5.1 21,433 29,076 -26.3
MKT 858 0 NA 2,580 0 NA
Navigator 1,758 1,097 60.3 8,057 14,836 -45.7
Mark LT 2 285 -99.3 147 4,631 -96.8
--- --- --- -----
Lincoln
Brand 10,467 9,053 15.6 82,847 107,295 -22.8
MERCURY BRAND DECEMBER 2009 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand
Marquis 3,482 2,271 53.3 24,783 29,766 -16.7
Sable 64 601 -89.4 6,256 16,187 -61.4
Milan 2,328 2,219 4.9 27,403 31,393 -12.7
Mariner 2,883 3,148 -8.4 28,688 32,306 -11.2
Mountaineer 624 634 -1.6 5,169 10,596 -51.2
--- --- ----- ------
Mercury
Brand 9,381 8,873 5.7 92,299 120,248 -23.2
VOLVO BRAND DECEMBER 2009 U.S. SALES
------------------------------------
December % Year-To-Date %
-------- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 603 427 41.2 7,957 9,687 -17.9
V50 116 133 -12.8 2,155 1,856 16.1
S60 25 266 -90.6 5,895 8,966 -34.3
S80 751 959 -21.7 8,331 11,038 -24.5
V70 164 221 -25.8 1,816 3,224 -43.7
XC60 1,380 0 NA 9,262 0 NA
XC70 557 781 -28.7 5,825 9,489 -38.6
XC90 1,564 1,642 -4.8 10,757 18,980 -43.3
C70 213 205 3.9 5,170 5,563 -7.1
C30 265 319 -16.9 4,267 4,299 -0.7
--- --- ----- -----
Volvo
Brand 5,638 4,953 13.8 61,435 73,102 -16.0