Business Wire Names Ken Bouton, Morrissey Perfetti and Sanford Paek Group Vice Presidents

NEW YORK--Positioning itself for anticipated growth in 2010, Business Wire has named three proven sales leaders as group vice presidents: Ken Bouton (Central U.S. and Canada), Morrissey Perfetti (Western U.S.) and Sanford Paek (Eastern U.S.), Gregg Castano, Business Wire's president, announced today.

“We have an experienced sales management team now in place that will enable Business Wire to take advantage of emerging opportunities in a rebounding marketplace.”

The new organizational structure provides added sales management and development support for Business Wire's two dozen offices throughout North America. With an emphasis on consultative selling, client service and local newsrooms, Business Wire maintains the largest network of full-service offices in the industry, in sharp contrast to the impersonal "call center" model of its competition.

Bouton, a 12-year veteran, will be in charge of the Chicago, Cleveland, Dallas, Denver, Houston, Minneapolis, Phoenix and San Antonio offices, in addition to overseeing Business Wire's Canadian operations in Toronto, Calgary and Vancouver. An alumnus of Indiana University, Bouton lives in the Chicago suburbs with his wife, Marcy, and their two daughters.

Perfetti joined Business Wire in April 2009 as Regional Vice President, after working in sales management for Wolters Kluwer Financial Services, Dow Jones & Company, and TowerGroup, recently acquired by the Corporate Executive Board. Based in Newport Beach, Perfetti is responsible for Seattle, San Francisco, Sacramento, Silicon Valley, San Diego, Newport Beach and Los Angeles offices. She received her M.B.A. and B.A. from Boston College and lives with her husband, Michael, in Irvine, Calif.

Based in Boston, Paek is responsible for the New York, Boston, Philadelphia, Washington, D.C., Charlotte, Nashville, Atlanta and Miami offices. Paek's 14-year career in the media industry includes sales executive and sales management positions with The Boston Globe and Thomson Reuters. He has a B.A. degree from Bates College and an M.B.A. from Boston College's Carroll School of Management.

"We are confident that our major investments in social media and search engine optimization, XBRL, and mobile delivery platforms will result in significant growth in the coming year," said Castano in making the announcement. "We have an experienced sales management team now in place that will enable Business Wire to take advantage of emerging opportunities in a rebounding marketplace."

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6130149&lang=en