CarMax Launches Car Giveaway on Twitter

RICHMOND, Va.--CarMax, Inc. , the nation’s largest retailer of used cars, has launched a contest on the social networking site Twitter, to award one lucky winner $25,000 towards the purchase of a used vehicle from CarMax’s nationwide inventory. Contestants are encouraged to visit http://www.carmax.com/tweet to find the specific phrase to tweet, which will automatically enter them in the contest.

“Giving away a late-model, fully-reconditioned CarMax vehicle is an excellent way to draw attention to both our great cars and our efforts on Twitter”

The “Tweet Yourself to a New Ride” contest will run for eight weeks and, in addition to the grand prize, will award gas cards valued at $250 each to eight separate randomly selected entries. A full list of rules and regulations, as well as frequently asked questions can be found on the contest page, www.carmax.com/tweet.

“Giving away a late-model, fully-reconditioned CarMax vehicle is an excellent way to draw attention to both our great cars and our efforts on Twitter,” said Joe Kunkel, senior vice president of marketing and strategy. “This Twitter contest is a fun way to promote our brand and to share our story with car shoppers who haven’t previously heard about us.”

Twitter is a free, social networking website that enables its users to send and read 140 character messages known as tweets. CarMax uses Twitter to share information about CarMax, car buying tips and auto industry news.

About CarMax

CarMax, a Fortune 500 company, and one of the Fortune 2009 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., we currently operate 100 used car superstores in 46 markets. The CarMax consumer offer is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 28, 2009, the company retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at http://www.carmax.com/.