Asbury Automotive Group Selects Porter Novelli as Public Relations Agency of Record

ATLANTA--Asbury Automotive Group, Inc. , one of the largest automotive retail and service companies in the U.S., today announced that it has named Porter Novelli as its public relations agency of record. Porter Novelli will work with Asbury in all aspects of its communications efforts, ranging from internal and customer communications to media relations and social media strategies.

“We are excited to have Porter Novelli as our public relations partner and look forward to working together to demonstrate Asbury’s strength in the market.”

“Asbury was looking for a robust combination of resources and fresh ideas to deliver strong results at a strategic and tactical level," said Charles R. Oglesby, Asbury’s president and CEO. “We are excited to have Porter Novelli as our public relations partner and look forward to working together to demonstrate Asbury’s strength in the market.”

Porter Novelli attained the business with a team led by Brad MacAfee, partner and managing director, and will begin work on the account January 1, 2010.

“We are thrilled to be named the agency of record for Asbury, and look forward to working with this Fortune 500 company on a broad range of communications initiatives,” said MacAfee. “Asbury’s proactive approach to streamlining and centralizing its business has positioned the company for future growth, and our team at Porter Novelli is excited to help the company capitalize on this leading position.”

About Asbury Automotive Group

Asbury Automotive Group, Inc. (“Asbury”), headquartered in Duluth, Georgia, a suburb of Atlanta, is one of the largest automobile retailers in the U.S. Built through a combination of organic growth and a series of strategic acquisitions, Asbury currently operates 81 retail auto stores, encompassing 106 franchises for the sale and servicing of 37 different brands of American, European and Asian automobiles. Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts and service contracts.

About Porter Novelli

A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. . Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009 winner of PR Innovation of the Year, Porter Novelli is the largest agency making the biggest impact in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence – changing attitudes and behaviors by having the right conversations with the right people at the right time. For additional information please visit www.porternovelli.com.