ALTe LLC Taps Harris Marketing Group for Public Relations Services

The Michigan-based engineering and technology company is revolutionizing sustainable mobility with its innovative range extended electric powertrain technology

BIRMINGHAM, Mich., Dec. 21 -- Harris Marketing Group (HMG) is pleased to announce that ALTe LLC tapped the agency to provide public relations services and expertise. The Bloomfield, Mich.-based engineering and technology company selected HMG in December 2009 based on the agency's years of experience, and depth of expertise in the automotive and business-to-business sectors.

"When it came time to begin talking with the press on a large scale about ALTe, we wanted to find a local agency with national reach and experience, and Harris Marketing Group is just that," said John Thomas, CEO of ALTe LLC. "It is also important to us that HMG is an integrated sales and marketing firm, with expertise beyond public relations, so they can manage a range of our communications and marketing needs as our company continues to grow."

ALTe, which recently announced the addition of former Chrysler executives Tom LaSorda and Steven Landry to its Board of Directors, is the innovator and supplier of the Range Extended Electric Vehicle (REEV) powertrain system. The REEV system is used to retrofit existing vehicles to advance their fuel efficiency and lower emissions. Designed to replace a base V-8 internal combustion engine powertrain, the REEV system's patented technology improves fuel economy from 80% to 200%. The system's "plug-and-play" modularity enables the powertrain to expand or contract depending on the vehicle type, and can be applied to vehicles using any type of fuel.

"We are proud to work with such a dynamic and forward-thinking client," said Janice Rosenhaus, CEO of HMG. "ALTe is a prime example of the talent and business acumen that continues to reside and thrive in Michigan, and we are pleased to have been selected as their public relations partner."

Harris Marketing Group, founded in 1976, is a fully integrated sales and marketing firm that delivers end-to-end sales generating platforms. Located in Birmingham, Mich, Harris is nationally recognized for award winning creative and global CRM strategies. Our solutions generate sustainable value propositions for both internal and external customers, as well as define the effects of your customers' lifetime value. It is our focus on both strategic and tactical innovation that incites business growth. For more information, please call 248.723.6300 or visit our website at www.harris-hmg.com.