PR: Ford's Executive Vice President To Deliver Keynote Address at NAFA's 2010 I&E

FOR IMMEDIATE RELEASE

Contact: Gary Wien
NAFA Fleet Management Association
609-986-1053

gwien@nafa.org   

Ford's Executive Vice President To Deliver Keynote Address at NAFA's
2010 I&E

(DECEMBER 18, 2009 -- DETROIT, MI) - NAFA Fleet Management Association
is proud to announce that Mark Fields, Executive Vice President of Ford
Motor Company and President of The Americas, will deliver a keynote
address at the Association's 2010 Institute & Expo in Detroit, Michigan.
The I&E, which takes place April 24-27, is NAFA's annual meeting,
bringing together more than 2,000 fleet industry professionals for four
days of education, trade show experience, and networking.  

Fields, who joined Ford Motor Company in 1989, is responsible for all
operations involved in the development, manufacturing, marketing, and
sales of Ford, Mercury and Lincoln vehicles in the United States,
Canada, Mexico, and South America. He assumed his current position in
October 2005.

From 2000-2002, he was President and CEO of Mazda Motor Company, leading
the company through a period of significant transformation.  More
recently, he served as Executive Vice President, Ford of Europe and
Premier Automotive Group (PAG), where he led all activities for Ford's
premium vehicle business group, and for Ford-brand vehicles manufactured
and sold in European countries. Prior to that, Fields was Chairman and
Chief Executive Officer of PAG.

Fields was named a Global Leader of Tomorrow by the World Economic Forum
in 2000 and CNBC's Asian Business Leader - Innovator of the Year for
2001. He holds an economics degree from Rutgers University and a Masters
in Business Administration from Harvard Graduate School of Business.

The 2010 Institute & Expo coincides with the rebirth of the American car
industry and marks the first time NAFA has ever held its annual
conference in Detroit.  Since many within NAFA's membership source the
majority of their vehicles from the Detroit Three (GM, Chrysler, and
Ford), the Association is very excited to have Fields speak at I&E.

"NAFA is extremely honored to have Mark Fields deliver the keynote
address at our annual conference," said NAFA's Executive Director,
Phillip E. Russo, CAE. "This is a critical time for the automotive
industry.  We are pleased that Ford Motor Company recognizes the value
of the fleet customer in general, and of NAFA specifically, and is
having Fields address our group."

The 2010 I&E includes several enhancements designed to guarantee that
the conference remains the industry's leading event of the year.  Over
60 hours of fleet training, education, and workshops will take advantage
of revised scheduling to offer attendees a better use of their time;
popular events such as the Public Safety Roadeo, Ride-and-Drive, and
Green Zone will return along with a new and improved Expo Floor
featuring more than 150 companies showcasing their products and
services; and top fleet industry awards by NAFA, Automotive Fleet,
Business Fleet, and Fleet Financials will be presented during the
conference as well.

Media registration opens January 15, 2010.  The keynote address by
Fields will be open to all credentialed members of the press.  Future
I&E locations include Charlotte (2011), St. Louis (2012), and Atlantic
City (2013).  For more information, visit http://www.nafaIandE.org

About NAFA Fleet Management Association

NAFA (formerly known as the National Association of Fleet
Administrators) is the world's premier non-profit association for
professionals who manage fleets of sedans, public safety vehicles,
trucks, and buses of all types and sizes, and a wide range of military
and off-road equipment for organizations across the globe.   NAFA is the
association for the diverse vehicle fleet management profession
regardless of organizational type, geographic location or fleet
composition. NAFA's Full and Associate Members are responsible for the
specification, acquisition, maintenance and repair, fueling, risk
management, and remarketing of more than 3.5 million vehicles including
in excess of 1.1 million trucks of which 350 thousand are medium- and
heavy-duty trucks.  For more information visit http://www.nafa.org
<http://www.nafa.org/> 

 

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