OSRAM SYLVANIA and College for Creative Studies Announce LED Lighting Design Winners
Top three winners chosen in first automotive LED student design contest
HILLSBORO, N.H., Dec. 17 -- OSRAM SYLVANIA, the world's leading manufacturer of automotive lighting and College for Creative Studies (CCS), one of the world's preeminent schools of transportation design have announced the winners of the first OSRAM Automotive Lighting Design Challenge.
The 2009 OSRAM Automotive Lighting Design Challenge is designed to educate future transportation designers on the many benefits of advanced LED (Light Emitting Diode) lighting technologies and the design freedom they offer. Entries were judged on creative execution of the design and the innovative use of LED technology for a total of $4,500 in scholarships. The winning entries were unveiled at a ceremony held at CCS's prestigious A. Alfred Taubman Center for Design Education. The top-three winners are:
1st Place - $2,500 - Kisun Shin 2nd Place - $1,500 - Johad Ellis 3rd Place - $500 - Cara Kim
"LEDs are influencing the way automotive designers think about automotive exterior lighting," said David Hulick, OSRAM SYLVANIA global product marketing manager for automotive LED systems. "LEDs are energy efficient, environmentally-preferable and provide design flexibility that is showcased in the inspired contest submissions from CCS students."
The OSRAM Automotive Lighting Design Challenge ran concurrently with CCS's fall curriculum for second year students in the university's Transportation Design program. Contest entrants were asked to design a concept for a forward lighting application using OSRAM LED technologies.
Contest judging was conducted by renowned automotive designers, Pat Schiavone, North American Truck & SUV Design Director for Ford Motor Company, and Bob Boniface, Director of GM's Advanced Design Studio. They were joined by representatives from OSRAM SYLVANIA.
"Our students were able to connect with OSRAM SYLVANIA and key influencers in the automotive design community as a result of this partnership," said Larry Erickson, Paul and Helen Farago Chair of Transportation Design at CCS. "It allowed our students the opportunity to be at the forefront of exciting new technologies that are going to be shaping the overall environmental landscape of future transportation design."
About OSRAM SYLVANIA
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. Over 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.
OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together to offer a complete line of cutting-edge, award-winning, light emitting diode (LED) products and system solutions for the automotive industry from individual LED Standardized Automotive LED Systems to Joule OSRAM LED products that enable the automotive industry to take advantage of the functionality, durability, energy-savings, and styling potential LEDs provide.
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.
About the College for Creative Studies
The College for Creative Studies (CCS), located in Detroit, is a world leader in art and design education and prepares students to enter the global economy where creativity shapes better societies. A private, fully accredited college, CCS enrolls 1,400 students pursuing Master of Fine Arts degrees in Design and Transportation Design and Bachelor of Fine Arts degrees in Advertising Design, Art Education, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for youth through its Community Arts Partnerships programs. For more information visit www.collegeforcreativestudies.edu.
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