Report: Overcoming the 10 Biggest Mistakes Sales Managers
Make
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Overcoming the 10 Biggest Mistakes Sales Managers Make
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I recently asked an Area VP of Sales for a company with 2,000 salespeople "What is the key for achieving sales growth in 2010?" His answer, "Keep our salespeople in the field as much as possible."
He said he would've liked to provide training for all 2000 reps, but the costs were too high: the cost of taking the reps out of the field, the cost of the training program itself, and skepticism about how big a difference training could make. (There's some foundation for that skepticism: research has shown 87% of what sales professionals learn is lost within 90 days of the training when there's no coaching follow-up.)
The solution? Leverage. Providing sales management leadership training to his 225 sales managers so they also spend more time "in the field," training and coaching all 2000 sales professionals. Most sales managers have excellent sales skills, but they don't spend enough time coaching and teaching these skills and attitudes to their sales reps. Sales management training has the following benefits:
- Sales professionals spend no time out of the field
- Direct training costs are lower
- Sales managers are then capable to train/coach the sales professionals, improving sales skills and morale
This week's feature from Kevin Davis, President of Topline Leadership, describes how training your sales managers can provide an environment that provides a sharing of knowledge which will help you avoid the 10 common mistakes sales managers make. These are the barriers that prevent sales managers from being effective sales coaches. If you are experiencing any of these mistakes, fill out a short form and read Kevin's 12 page report on the "fix" for each of the issues.
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As always I welcome your comments,
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Susan Niemchak
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