Top Ten Online Video Automotive Ads Chart

Partnership to showcase the most popular automotive ads in online video

BOSTON, Dec. 14, 2009; Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has entered into a partnership agreement with MOTOR TREND, to regularly publish a top 10 chart of the top-performing online video automotive advertising campaigns. The top 10 chart will be published weekly on MotorTrend.com and monthly in the print magazine's Trends section.

"We are excited to launch The Motor Trend Top 10 Video Auto Ads Chart, which will provide consumers with a resource for automotive research and entertainment," said Visible Measures founder and CEO Brian Shin. "With Internet video becoming an integral part of the car-buying process and automotive ads increasingly becoming compelling content in their own right, we hope that the chart will provide valuable insights for automotive advertisers and serve as an example for how they can leverage our patented technologies and data set to measure their online video campaigns."

"As more and more automakers employ online video in their marketing strategies, it is becoming an increasingly competitive and highly creative media segment," said Angus MacKenzie, MOTOR TREND Editor-in-Chief. "Based on Visible Measures' unique data set and methodology, The Motor Trend Top 10 Video Auto Ads Chart will reveal which videos really connect with the online audience."

The Motor Trend Top 10 Video Auto Ads Chart will feature the most-viewed auto ad campaigns of each week and month. The ads will be ranked on a True Reach(TM) basis, a widely referenced measure of the total audience that has been exposed to an online auto ad campaign, regardless of how the campaign spreads or where it appears. The data for the chart is sourced from the Visible Measures Viral Reach Database, a constantly-growing repository of data on more than 200 million videos from over 150 online video-sharing destinations.

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com/.