[RealWire] Volkswagen Puts The Dakar Rally On The iPhone

Company: Volkswagen Commercial Vehicles
(http://www.volkswagen-vans.co.uk/) 
Release summary: From high-tech nomads for high-tech nomads: Volkswagen
has launched a new iPhone application about the Dakar Rally in Apple's
online store today.  
Date of issue: 14th December, 2009
Contact: John Rawlings, Volkswagen Commercial Vehicles, +44(0)1908
601478, john.rawlings@vwcv.co.uk  
URL: http://www.realwire.com/release_detail.asp?ReleaseID=14618   
Image: The Volkswagen Race Touareg -
http://www.realwire.com/writeitfiles/Race%20Touareg_1.jpg 
Image: Volkswagen Rally mobile - 2010 Dakar -
http://www.realwire.com/writeitfiles/iPhone_Amarok.jpg 
Volkswagen RSS feed:
http://www.realwire.com/rss/company.asp?c=19207820091214 
Related Links: See below...

Volkswagen Puts The Dakar Rally On The iPhone

22 days until the 2010 Dakar Rally 

>From high-tech nomads for high-tech nomads: Volkswagen has launched a
new iPhone application about the Dakar Rally in Apple's online store
today.  Under the name of 'Volkswagen Rally mobile - 2010 Dakar
<http://www.volkswagen-motorsport.com/dakar_iPhone> ', the application
is now available free of charge.  Before and during the Dakar Rally, it
will send news, results, videos and background information directly to
the user's display. 
 
iPhone users will be kept up to speed about the Dakar programme of the
five factory-prepared and factory-fielded Race Touareg
<http://www.volkswagen.co.uk/>  vehicles from Volkswagen, receiving
exciting insights into the rally world of Volkswagen Motorsport
<http://www.volkswagen-motorsport.com/> .  The Wolfsburg-based
automobile manufacturer will contest the off-road classic that leads
through Argentina and Chile - running twice across the Andes as well as
through the gruelling Atacama desert and the legendary pampas - from 2
to 16 January 2010 as the title defender.
 
'Volkswagen has always stood for innovations in motorsport,' explains
Volkswagen Motorsport Director, Kris Nissen.  'At the last Dakar Rally,
we were the first automobile manufacturer to win the event with diesel
power and the Scirocco Cup, launching next year will be the world's
first one-make cup to use eco-conscious Bio-CNG (bio-compressed natural
gas).  The iPhone application for the Volkswagen's involvement in the
Dakar is unique in the world of rally racing to date as well and offers
users of the cult mobile the chance to stay informed about current Dakar
events around the clock."
 
Information and interaction: 'Rally mobile' is always up to speed
 
In addition to news such as daily reports and quotes from the bivouac,
the iPhone application includes multimedia contents and interactive
features. 'Rally mobile' provides daily video summaries of the stages
that last about three minutes, sound bites from the Volkswagen factory
pairings via sound files and fascinating photographs.  A wealth of
background information complements the selection: in addition to
receiving an interactive overview of the Race Touareg 2 and its
features, iPhone users will have access to detailed stage information
and maps of the Dakar.  In addition, they are provided with interesting
facts about Carlos Sainz, Giniel de Villiers and company - thanks to
extensive biographical information supplied about the drivers and
co-drivers.  'Rally mobile' is always up to speed with the latest
results, daily classifications and overall standings of the Dakar, as
well as all other contents being made immediately available after the
end of the stages.
 
A link to 'Volkswagen Rally mobile - 2010 Dakar' in Apple's App Store is
available at 
www.volkswagen-motorsport.com/dakar_iPhone

(ends)
 
About Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles is a provider of high quality new and
used vans.  Our award-winning range includes: the iconic VW Transporter,
the California, the Crafter, the Caravelle, the Caddy and Caddy Maxi.

Vans for sale <http://www.volkswagen-vans.co.uk/used-vans>  such as used
California, used Transporter and used Caravelle models can be found
through our network of Volkswagen UK Van Centres.

Our network of UK van rental centres offers VW van hire
<http://www.volkswagen-vans.co.uk/aftersales/van-rental/>  services to
cover a range of requirements from moving house, to keeping your
business on the move.

For more information, please visit www.volkswagenpressoffice.co.uk
<http://www.volkswagenpressoffice.co.uk/>  or contact John Rawlings,
Press and Public Relations Manager, Volkswagen Commercial Vehicles on
01908 601478, 07872 379544 or john.rawlings@vwcv.co.uk
 

Related Link: Volkswagen Rally mobile - 2010 Dakar -
http://www.volkswagen-motorsport.com/dakar_iPhone
Related Link: Touareg - http://www.volkswagen.co.uk/#/new/touareg/
<http://www.volkswagen.co.uk/>  
Related Link: Volkswagen Motorsport -
http://www.volkswagen-motorsport.com/ 
Related Link: Dakar iPhone -
http://www.volkswagen-motorsport.com/dakar_iPhone
Related Link: Vans for sale - http://www.volkswagen-vans.co.uk/used-vans
Related Link: van hire -
http://www.volkswagen-vans.co.uk/aftersales/van-rental/
Related Link: Volkswagen Press Office -
http://www.volkswagenpressoffice.co.uk/ 

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