The 2010 Ford Taurus offers features such as Blind Spot Information
System (BLIS®) with Cross Traffic Alert, MyKey(TM) parental
programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS
Travel Link(TM).
Few products reflect the accelerating pace of change more than the
automobile. Whereas many of yesterday's new models were not much more than
styling updates, today's redesigns are more often leaps and bounds ahead of
their predecessors in every way. Accordingly, it takes an exceptional
product to be named Kelley Blue Book's Best Redesigned Vehicle.
"With its superior styling and overall performance, the 2010 Ford Taurus
became a contender for this year's award during the very first drive, after
which one of our editors wrote 'We haven't seen such a bold reversal of
character since Ben Kingsley traded in his Ghandi robe to play a murderous
gangster in Sexy Beast,'" said Nerad. "The Taurus isn't just the new best
bet in the segment; it's one of the most impressive vehicles on the
road."
The Best Redesigned Vehicle accolade honors the vehicle that best
demonstrates improvement and superiority relative to its predecessor and
competitors. In judging, the kbb.com editors consider exterior and
interior styling, technology, comfort and convenience features,
performance/capability, driving dynamics, safety, fuel economy, overall
refinement and, of course, value.
Dozens of vehicles were redesigned for the 2010 model-year. In addition
to the award-winning 2010 Ford Taurus, rounding out the top 10 finalists
for kbb.com's 2010 Best Redesigned Vehicle were (in alphabetical order) the
Buick LaCrosse, Cadillac SRX, Chevy Equinox, Ford Fusion, Lexus RX, Mazda
MAZDA3, Mercedes-Benz E-Class, Subaru Legacy and Toyota Prius.
Kelley Blue Book's kbb.com
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"Best Redesigned Vehicle" History
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2004 Ford F-150
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2005 Ford Mustang
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2006 Honda Civic
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2007 Chevrolet Silverado
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2008 Chevrolet Malibu
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2009 Ford F-150
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2010 Ford Taurus
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The year 2010 marks the fourth time in seven years that a Ford model has
taken the Best Redesigned Vehicle title and is the second consecutive year
Ford earned top honors. Honda broke Ford's initial streak in 2006 with the
redesigned Civic coupe and sedan, and Chevrolet won back-to-back in 2007
and 2008 with the Silverado full-size pickup and Malibu sedan,
respectively.
"Each model year, manufacturers continually raise the bar in providing
consumers with the top notch vehicle technologies, performance and design,"
said Nerad. "With the Best Redesigned Vehicle award, we honor those models
that exceed all expectations."
Vehicles usually are redesigned every four to five years, although some
brands wait longer to redesign their models. For more information about
the 2010 Best Redesigned Vehicle and the top 10 finalists, visit
www.kbb.com/best2010redesign.
About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated
Web site, www.kbb.com, provides the most up-to-date pricing and values,
including the New Car Blue Book® Value, which reveals what people actually
are paying for new cars. The company also reports vehicle pricing and
values via products and services, including software products and the
famous Blue Book® Official Guide. According to the C.A. Walker Research
Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com
is the most useful automotive information Web site among new and used
vehicle shoppers, and half of online vehicle shoppers visit kbb.com.
Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by
the International Academy of Visual Arts. Kbb.com is a leading provider of
new car prices, car reviews and news, used car Blue Book Values, auto
classifieds and car dealer locations. No other medium reaches more
in-market vehicle shoppers than kbb.com.
