Reality Interactive Announces Deployment of Digital Frame Signage in Premium Auto Dealerships

MIDDLETOWN, Conn.--Reality Interactive, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, has been selected by BMW of North America, LLC., to provide digital signage solutions to their dealerships (Centers).

Earlier this year, BMW of North America, LLC incorporated digital signage as part of an approach to connect BMW products and services with consumers visiting BMW Centers for service. Currently, there are over one hundred and fifty message templates that can be adapted by three hundred and thirty eight individual dealerships as needed.

“Digital frames are a ‘green’ approach to effectively promoting products and services at the point of sale, without the costs and compliance issues of paper-based displays,” said Craig Martin, CEO, Reality Interactive.

About Reality Interactive

Reality Interactive specializes in design and development of content rich solutions for self-service, digital merchandising and digital signage applications used by corporate brand teams. Clients include companies aiming to influence customers at the point of purchase within arm’s reach of products. Reality Interactive connects consumers to brands and educates them about new and existing products to influence their present and future purchasing decisions.

Services include design, development, maintenance and analytics that track self-service and digital merchandising/ signage applications. Reality Interactive’s real-time Program Management Portals, Remote Management capabilities, customizable analysis and reporting tools place brand/ product managers and marketing teams in full control of the message as well as the measurement of successful brand penetration among consumers on national, regional and local levels. Visit www.realityi.com for more information.