IAS Announces Integration Between the DealerTrack DMS and SmartMenu Complete

AUSTIN, Texas, Dec. 8, 2009 -- IAS, a leading provider of F&I software and aftermarket programs, announced the completion of a certification process by DealerTrack, giving SmartMenu Complete dealers the ability to integrate with the DealerTrack DMS (formerly Arkona) in real time, without the need for a hostile interface to the dealer's system. The addition of DealerTrack DMS integration makes SmartMenu Complete the first F&I software application to have certified interfaces to the nation's three largest DMS providers.

"Several years ago we decided that it only makes sense to integrate with a DMS where we can have a direct relationship with the DMS provider," said Matt Nowicki, Director of IT for IAS. "When a dealer that utilizes the DealerTrack DMS wants to establish real-time integration with SmartMenu Complete, we can have the dealer up and running almost immediately thanks to our OpenTrack certification."

OpenTrack is an interface into the DealerTrack DMS. It gives third-party solution providers real-time bi-directional access to a dealership's data. OpenTrack's six touch points into the DMS let the solution providers help deliver optimum performance and results through their applications, giving dealerships unlimited flexibility in determining how to best operate their businesses.

SmartMenu Complete is a fully web-based approach, meaning there is no special software for a dealer to install. F&I managers see a real time "what you see is what you get" menu preview, showing each package payment as well as base payments and final menu previews. F&I managers can utilize advanced functionality such as payment rolling, dynamic sales tools, and electronic rating and contracting of warranty products from many of the largest F&I product providers.

SmartMenu Complete is available to new dealers on a first year free basis. A free, self guided demo is available 24/7. To access this demo, go to www.smartmenucomplete.com/demo.

For more information or to schedule an in person or online demonstration, contact Kris Wiley with IAS at 800-346-6469 extension 8989.

About Innovative Aftermarket Systems (www.iasdirect.com):

Innovative Aftermarket Systems (IAS) is the leading provider of F&I aftermarket programs to automotive dealerships. IAS offers a variety of products including, GAP, Invisible Phantom Footprints, Theft Avert, Super Polysteel, The Preferred Advantage, R.O.A.D. InTire, among others. Additionally, IAS' flagship software suite, SmartDealerProducts, provides revolutionary F&I software solutions for dealerships and their customers. IAS' training department, SmartDealerUniversity, provides ongoing training and feedback to ensure continued penetration, ethical presentations and increased profits for IAS dealership customers. Headquartered in Austin, Texas, IAS has hundreds of certified agents throughout the United States and provides technology solutions and aftermarket products for many of the top-100 dealer groups. For more information, please visit www.iasdirect.com

About DealerTrack (www.dealertrack.com):

DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting approximately 17,000 dealers with over 800 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack's Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.