BMW Dealers Use Reality Interactive Digital Frame Signage Solution

Reality Interactive Announces Deployment of Digital Frame 

Signage in Premium Auto Dealerships

 

Middletown, CT- December 8, 2009 -Reality Interactive
<http://tiny.cc/bitSHUTTLE_BMW> , a leading provider of design and
development of content rich solutions for self-service, digital
merchandising and digital signage applications, has been selected by BMW of
North America, LLC., to provide digital signage solutions to their
dealerships (Centers). 

 

Earlier this year, BMW of North America, LLC incorporated digital
<http://realityi.com/flash/#page=portfolio,0>  signage as part of an
approach to connect BMW products and services with consumers visiting BMW
Centers for service. Currently, there are over 150 message templates that
can be adapted by 338 individual dealerships as needed. 

 

"Digital <http://tiny.cc/bitSHUTTLE_BMW>  frames are a 'green' approach to
effectively promoting products and services at the point of sale, without
the costs and compliance issues of paper-based displays," said Craig Martin,
CEO, Reality Interactive. 

 

About Reality Interactive 

Reality Interactive specializes in design and development of content rich
solutions for self-service, digital merchandising and digital signage
applications used by corporate brand teams. Clients include companies aiming
to influence customers at the point of purchase within arm's reach of
products. Reality Interactive connects consumers to brands and educates them
about new and existing products to influence their present and future
purchasing decisions. 

 

Services include design, development, maintenance and analytics that track
self-service and digital merchandising/ signage applications. Reality
Interactive's real-time Program Management Portals, Remote Management
capabilities, customizable analysis and reporting tools place brand/ product
managers and marketing teams in full control of the message as well as the
measurement of successful brand penetration among consumers on national,
regional and local levels. Visit www.realityi.com <http://www.realityi.com/>
for more information.

 

See attached: Photo of BMW messaging in Digital Frame

 

 

 
###

 

 

Viveca Woods

VMW Public Relations, LLC

www.vmwpr.com

e: vwoods@vmwpr.com

p: 646.418.6934

 

2009 PRSA Mercury Award Winner