Market Fusion Analytics Introduces TradeSolver™

NEW YORK--Market Fusion Analytics announced today the release of the Enterprise Edition of TradeSolver™, a new offering designed to help corporations improve trade planning by developing optimum calendar plans and maximize the return on their trade investments. TradeSolver™ also enables corporate users to derive consumer insights, simulate own and competitive trade scenarios, measure the impact of holidays, macro, and micro trends, and forecast weekly volumes and event level impact.

At the core of the TradeSolver™ is its optimization and scenario building capability powered by Market Fusion’s proprietary simultaneous interactive modeling framework. The framework enables the development of a modeling pyramid that eliminates brand silo effects and captures cannibalization across brands and halos. TradeSolver™ can therefore recommend optimal trade strategy to maximize brand and portfolio volume and profit.

TradeSolver™ meets the needs of consumer packaged goods companies and has been extensively tested within multiple markets and trade accounts for existing Fortune 100 clients. Typical results show several percentage point improvement in return on investment for every trade dollar invested based on TradeSolver™ recommendations.

“In today’s dynamic business climate, it is important for companies to seek maximum return on their trade promotion investment. TradeSolver enables the user to do that with a high degree of confidence. It eliminates guess work, and empowers the users with knowledge, insights and strategy recommendations,” said Market Fusion Analytics Founder and President Gloria Rosenberg.

TradeSolver™ employs a service-oriented architecture that offers modeling scalability as well as seamless integration into existing IT systems, syndicated data providers like IRI and Nielsen, financial and supply chain data sources and third party data suppliers, thereby enabling rapid refresh of modeling coefficients and accurate forecasting.

Bundled with the Enterprise Edition of the TradeSolver™ is support from the consultants and analysts at Market Fusion Analytics. “We noticed that clients not only want a great tool but also really appreciate consulting help in analyzing the results and deriving the insights,” said MFA Vice President Niva Shrestha.

Market Fusion Analytics is a marketing consultancy that provides clients with sustainable growth strategies by leveraging advanced quantitative analysis, statistical techniques, and blue chip business experience. MFA clients benefit from improved return on marketing investment while ensuring long-term portfolio health. Specific areas of expertise include marketing analytics, marketing software solutions, and trade optimization. Collectively, MFA works on more than 85 categories and 230 brands. MFA’s headquarters is in New York City and satellite offices are in Chicago and Buenos Aires, Argentina.

For additional information, call Gloria Rosenberg at 646-434-1009 or visit www.marketfusionanalytics.com.