Mackey Marketing Group signs to Represent Venue™ Transformable Mobile Hospitality, Mobile Marketing, Mobile Exhibits Vehicle to Motorsports
ST. PETERSBURG, Fla.--Veteran motorsport marketing firm Mackey Marketing Group, Inc. has signed on to represent the new Venue transformable mobile marketing, mobile hospitality and mobile entertainment vehicle to the motorsport industry.
Eric Gerard, senior member of Ogden Gerard, LLC, Venue’s exclusive dealer, said the agreement with Mackey Marketing “gives Venue mobile marketing and mobile exhibits presence in a key market that is ready for a major leap forward in on-site entertainment and mobile hospitality at motorsports events around the world.”
“In this current marketing environment additional mobile hospitality capabilities such as Venue™ are important for companies utilizing motorsports to be continually successful,” said Brian Mackey, Mackey Marketing Group president. “As an inviting, comfortable and technologically superior mobile hospitality center, Venue™ gives motorsport marketers and sponsors a dynamic mobile marketing presence at events to bring together sponsors and consumers. This kind of 21st century mobile marketing platform makes motorsports the best and brightest arena for companies to promote their company and products. These new mobile hospitality capabilities are precisely what is needed now and in the future to continue to make motorsports the marketing leader in mobile event marketing strategies that include technologically superior mobile exhibits.”
Mackey Marketing Group was established in 1986 and has its offices in Marietta, GA.
Venue vehicles automatically transform from secure, enclosed trailers into as much as 2,400 square feet of enclosed and climate controlled space for mobile marketing, mobile exhibits, mobile entertainment and mobile hospitality. Venues are custom designed and manufactured to meet each buyer’s exact specifications.
In addition to mobile marketing, mobile hospitality and mobile exhibits, Venue provides solutions for emergency response, emergency shelter and command centers, as well as mobile business continuity, Gerard said. Venue is manufactured exclusively by Frontline Communications, a division of Oshkosh Corporation .
Mobile entertainment, especially in collegiate and professional sports, is a major market that Ogden Gerard has targeted, and signing Mackey for motorsports is “among several key market trend setters we are working with to represent Venue to corporate sponsors, teams and stadiums for their mobile hospitality and mobile marketing.”
“These new services add tremendous depth and capability to a motorsport campaign,” Mackey added. “Gone are the days when exposure and passive activation were sufficient to create a reasonable return on the sponsor’s investment. In this challenging economy, it is paramount to add new dimension and greater hands-on mobile marketing techniques that communicate directly with the race fan.”
Ogden Gerard, LLC, based in St. Petersburg, Florida, is the developer and exclusive dealership for Venue™ transformable vehicles for mobile marketing, mobile exhibits, emergency response, emergency shelter, mobile command centers and mobile business continuity centers.