Research and Markets: The 2010 ims Automotive Interiors Conference

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/a75960/the_2010_ims_autom) has announced the addition of the "The 2010 ims Automotive Interiors Conference" conference to their offering.

ims Automotive, the specialist provider of global auto interiors intelligence, is holding its next conference in London on the 11 February 2010. Recessionary conditions have had a severe impact on the motor industry, yet a review of upcoming model introductions reveals an industry with dynamism and vigour. What has been the impact of more straightened financial circumstances on the interior developments and, given the crucial role of new products in determining market success, does the industry have an option other than to press ahead with new ideas and technologies? The way ahead towards benefiting from current and future developments is the subject of the 2010 ims Automotive Interiors Conference.

Thursday 11 February 2010 at the Royal Automobile Club, London Delegate Fee £600

Interiors Sector, where now?

Charting the course to greater opportunity and prosperity in the automotive interiors sector

Recessionary conditions have a severe impact on the motor industry, yet a review of upcoming model introductions reveals an industry with dynamism and vigour. What has been the impact of more straightened financial circumstances on the interior developments and, given the crucial role of new products in determining market success, does the industry have an option other than to press ahead with new ideas and technologies?

In this regard, it's clear that the design and development of interiors, featuring new and advanced specifications, is becoming of increasing importance and leading to new demands. The way ahead towards benefiting from current and future developments is the subject of the 2010 ims Automotive Interiors Conference.

There will be a limited number of exhibition spaces available within the conference area. For more information on those and other sponsorship opportunities please see bottom of the email.

Conference Programme

Invited Speakers:

Speakers from OEMs and systems suppliers are currently being briefed on topics with the aim of finalising the programme by the end of November 2009. Companies approached include:

Renault, Toyota Europe, Audi, Citroen, Lotus, Jaguar, Mercedes-Benz, Peugeot, JCI, Lear, Faurecia, BMW and Seton

SESSION 1

Alternative Vehicles mean Alternative Interiors?

Vehicles are changing - becoming smaller, using new powerplants, utilising advanced technologies. How does this affect interior specifications.

The Fall-out of Going Electric

Vehicle specifications are changing dramatically due to new technologies and the need to address a wide range of social, economic and environmental issues. Does this necessarily lead to revised thinking with regard to interior specifications?

Interiors of the Future

The 'automotive green revolution' suggests that new materials will be used increasingly for interiors. What might these new materials be and what are the prime motives for their use - light weight, ease of recycling, local availability, benign manufacturing processes etc?

SESSION 2

Interiors in the 21st Century

How can the best of the past merge with the possibilities presented by tomorrow's materials and systems.

Moulding Tradition into the New Age

Retro has worked to a limited extent but the key now is to develop vehicles with state-of-the-art technology while maintaining a marque's DNA. How is it possible to link the two together in a way which excites rather than repels customers?

A Renaissance for Leather

At first glance leather would seem to belong to the past, but the material is expanding its market share noticeably. What is the material's success and where does it go from here?

SESSION 3

Differentiation

What role for differentiation in tomorrow's vehicles - both between manufacturers and within model ranges.

Luxury's Downward Migration - Challenges Faced by Premium Brands in Persevering their Exclusivity

Specifications which used to be the sole preserve of premium manufacturers and large vehicles are being incorporated by mass producers and migrating down the model ranges. How can the traditional upmarket producers retain their exclusivity?

High, Medium and Low: how Interiors differ

More and more, manufacturers are appealing to a wide range of consumers with essentially the same model. How will they use the interior as a means of differentiation?

With all the above, ims will feature all the exhibitor and sponsor logos and web links on its website and conference mailings

For more information visit http://www.researchandmarkets.com/research/a75960/the_2010_ims_autom