The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Optical Systems, Inc. Launches New Version of Its Flagship CRM Product, Save-a-Deal

Save-a-Deal 2010 software product is designed to help dealerships retain customers and reduce sales costs

HOUSTON, Nov. 16 -- Automotive Software Designers, Inc., a leading provider of software and services for the automotive retail industry and a wholly owned subsidiary of Optical Systems, Inc. (Pink Sheets: OPSY), today announced the launch of Save-a-Deal 2010, the latest version of its flagship, customer relationship management (CRM) software for automotive dealerships across the United States.

"The sooner-than-expected launch of Save-a-Deal 2010 is a huge milestone for the company," said B.J. Grisaffi, Chairman and Chief Executive Officer of Optical Systems, Inc. "We believe Save-a-Deal 2010 is the most robust CRM software solution for auto dealerships on the market today. We have already received inquiries from several, large automotive groups and expect to have a marketing agreement signed in the next few weeks to rapidly expand our presence into key markets within the U.S."

Save-a-Deal is a comprehensive, fully-integrated front office software solution specifically designed to increase auto dealerships' profitability. When properly used, this scalable CRM system is guaranteed to increase unit sales and profit-per-vehicle, while lowering costs through enhanced efficiency.

Save-a-Deal 2010 is a more streamlined, cost-effective CRM solution than its predecessor with added capabilities in remote personnel management, customer service, training, and security.

  New features of Save-a-Deal 2010 include:

  --  Real-time access speeds with normal content loads of more than 200,000
      database records from three different states with multiple, concurrent
      users
  --  Added scalability from modular software architecture
  --  Significant savings on installation and maintenance costs
  --  Three levels of security to ensure protection of dealerships'
      sensitive data and information

  --  More customization for electronic records management

"Save-a-Deal 2010 enables auto dealerships to more effectively manage people and processes to achieve operational excellence," said Grisaffi.

About Optical Systems, Inc.

Optical Systems, Inc., through its operating subsidiary, Automotive Software Designers, Inc., develops technology and services for the automotive retail industry designed to maximize productivity and increase profits at auto dealerships. ASDI's flagship technology solution, Save-a-Deal, is a turnkey customer relationship management (CRM) tool for auto dealerships. Our business development center (BDC) provides a variety of services designed to help auto dealerships drive traffic to their showroom or Web site, retain customers and generate new streams of revenue. For more information, visit http://www.opticalsystemsinc.com/

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such difference may be material. Although Optical Systems, Inc. believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by Optical Systems, Inc. or any other person that the objective and plans of Optical Systems, Inc. will be achieved.