OneCommand Names Jeffrey W. Hart President as Company Intensifies Focus on Dealer Service and Satisfaction for the Recovery Economy
COSTA MESA, Calif.--OneCommand (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced that Jeffrey W. Hart has been named President of the company. A former Reynolds and Reynolds e-commerce executive who has also served as CEO and COO of several leading web-based utility and telecom expense management companies, Hart will be working with OneCommand’s CEO Al Babbington and team to align the organization around the company’s suite of products and services specifically focused on helping its customers navigate the recovery economy.
As part of that initiative, OneCommand also announced today the appointment of Jill Whitehead as Executive Vice President of Sales and Service who was promoted from her role as One Command’s Vice President of Sales, where she played a key role in nurturing the company’s leadership in relationship performance marketing.
“OneCommand is committed to helping dealers maximize their return on direct marketing dollars in today’s rebounding automotive market, and today’s appointments will help bolster our effectiveness in fulfilling that commitment,” said CEO Al Babbington. “Jeff’s track record of success in developing effective sales team strategies, his depth of expertise in both automotive and technology, as well as his impressive operational experience, will enable us to make sure our organization is perfectly aligned to help our customers meet the challenges and potential of the recovery economy.”
In addition to structuring the organization around increasing dealer satisfaction with its innovative products, Hart will also be focused on improving the company’s operations efficiency and business processes.
“I am very pleased to join OneCommand in its mission to help dealers cost-effectively market to - and retain - their customers across multiple channels,” said Hart. “As car sales recover, OneCommand’s ability to see ahead of the current technology curve, their impressive suite of products, and the company’s depth of both marketing and technology talent position them to continue their leadership position. I am looking forward to working with the team to further leverage not only OneCommand’s significant potential – but the full potential of our services for our dealer customers.”
Hart brings a wealth of technology, utility, telecom, automotive, software development and business process experience to OneCommand. A fifteen-year veteran of Reynolds and Reynolds, Hart served the company in a variety of management roles, including leading numerous e-commerce and product development initiatives. Over the last eight years, as CEO and President and of Cadence Network, Inc, the leading web-based utility, telecom and lease expense management firm, he led the company into profitability, sustained 30% year over year growth, and an acquisition by Advantage IQ. At Advantage IQ, he served as COO and led the successful integration of Cadence into the organization, as well the redesign of its sales and operational areas.
Whitehead, in her new role, is charged with the growth, development, success and satisfaction of OneCommand’s expanding dealer base and OEM relationships, with a strong focus on training dealer customers to fully optimize ROI on the company’s expanding offerings -- including voice, mobile, email messaging and the recently-launched EquityFinder solution.
“As we refocus the organization, Jill will be critical to fulfilling our goals,” said Babbington. “Her deep understanding of dealer best practices that increase loyalty, repeat purchase and service frequency will help ensure that our dealer clients get the most from their investment in multi-channel communication solutions; and, as the automotive market shifts into recovery, that more and more dealers across the country are armed with the unique advantages of OneCommand’s services.”
Prior to joining OneCommand, Whitehead managed National Field Sales and Service for Newgen Results Corporation, a wholly owned subsidiary of TeleTech Holdings. She has also held various management positions at General Motors Systems Engineering Center, Franklin-Templeton Mutual Fund Company and American Express.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
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