Media Alert: SOMS Technologies Announces Pilot Program With TruGreenR To Test microGreenR Extended Performance Oil Filter
FOR IMMEDIATE RELEASE November 9, 2009 SOMS Technologies Announces Pilot Program With TruGreen(r) To Test microGreen(r) Extended Performance Oil Filter One of the nation's largest commercial fleet operations aims to reduce oil use by 70 percent (Valhalla, New York) - SOMS Technologies, LLC, developer and manufacturer of the microGreen(r) Extended Performance Oil Filter <http://www.microgreenfilter.com/> , has announced that a pilot testing program is well underway with TruGreen(r). TruGreen, the nation's leading provider of lawn care services, has been using the microGreen Extended Performance Oil Filter on its vehicles. With promising preliminary results already in hand, TruGreen plans to continue the program through March 2010 with the expectation of reducing maintenance costs and the company's impact on the environment. "Testing and implementing technologies that can help us reduce our impact on the environment is very important to us. If those technologies also provide an economic benefit to our company, everyone wins," said Michael St. Clair, vice president of fleet operations for ServiceMaster. TruGreen is one of several companies that recently elected to participate in the microGreen Fleet Adoption Program. The innovative program allows fleet managers to assess the microGreen oil filter and validate the cost savings and environmental benefits. As part of the program, SOMS Technologies offers complimentary oil analysis to eligible fleets that is conducted through an independent laboratory to monitor the performance of the filter and the quality of the oil. With over 15,000 vehicles, ServiceMaster, TruGreen's parent company, operates the 10th largest commercial fleet in the U.S. "We are extremely pleased to be able to work with ServiceMaster to help them achieve their maintenance cost and environmental objectives," said Steve Kirchner, COO, SOMS Technologies. "Our Fleet Adoption Program allows fleets to experience the benefits of the microGreen filter and ensure the performance of the filter with independent oil analysis. We are excited to provide an innovative solution which offers tremendous cost savings, while making a significantly positive impact on our environment." "The SOMS pilot program is part of our commitment to developing responsible lawn care practices," said Steve Donly, president of TruGreen. "The significant reduction in oil use is just one example of our passionate pursuit of sustainable business practices." The microGreen Extended Performance Oil Filter is a spin-on filter that fits most light vehicles, as well as fleet classes 3-6. It has been proven through extensive laboratory and on-road testing to reduce oil maintenance costs by 65 percent, while also decreasing the use of motor oil by 70 percent and oil filter changes by 50 percent, helping to protect the environment. Designed as two-filters-in-one, the microGreen filter looks and installs like a traditional spin-on oil filter; however, its unique internal components include a patented microfilter that captures particles down to 2 microns in size. Traditional oil filters using paper filtration typically filter down to only 25 - 40 microns. The double filtration of the microGreen filter keeps the oil cleaner and maintains the additive package, allowing vehicles to extend the use of motor oil up to 30,000 miles. #### About SOMS Technologies, LLC SOMS (Spin-On Microfilter System(tm)) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s.The microGreen(r) Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines two-filters-in-one to provide clean technology that dramatically improves filtration efficiency by allowing vehicles to operate up to eight times the standard change interval without a change of engine oil. The microGreen oil filter has been on the market for over a year and has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The microGreen filter is protected by two U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, N.Y. For more information, please visit www.microgreenfilter.com <http://www.microgreenfilter.com/> . About TruGreen TruGreen is the nation's largest lawncare company, serving more than 2.5 million residential and commercial customers across the United States with lawn care, tree and shrub care and landscaping services. As the current industry leader, TruGreen continues to pioneer the development of new technology for lawn care, and devotes substantial resources to evaluate new products and equipment. Today, there are 268 TruGreen LawnCare branches in the United States and Canada, including 52 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world's largest and most versatile service networks. For Further Product Information, Contact: Steve Kirchner, SOMS Technologies (877) 757-7667 x703 * steve@somstech.com For Further PR Information, Contact: Leslie Allen, The Marx Group (615) 378-1198 * lallen@themarxgrp.com Kerri Petersen Vice President Marketing and Creative Services The Marx Group/Marx Group Advisors 2175 E. Francisco Blvd., Suite F San Rafael, CA 94901 Telephone: 415-453-0844, ext. 118 Cellular: 707-338-3724 Fax: 415-451-0166