DealerTrack Inventory Optimization Integrates Carfax Auction Tool
DealerTrack Customers Cherry-Pick Auction Vehicles Using Carfax Auction Quick Check
CENTREVILLE, Va., Nov. 5 -- Carfax announced today that DealerTrack Inventory Optimization, powered by AAX, has integrated access to Carfax Auction Quick Check. With this new functionality, auction buyers can quickly get key vehicle history details such as ownership history, branded title information and damage records reported to Carfax. Using this information, dealers can better evaluate online auction units prior to purchase.
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"We use Carfax Auction Quick Check through DealerTrack Inventory Optimization to help us select the highest quality cars for our inventory and our customers," said Corey Hawkins, Sales Manager, Sewell Lexus of Fort Worth. "Running a Carfax Report before bidding helps us make sure we're bidding appropriately so we don't lose money on a vehicle. Buying quality vehicles at the correct price allows us to pass the savings on to our customers and gives them peace of mind."
Dealers can now access both Carfax Auction Quick Check and the full Carfax Vehicle History Reports from within DealerTrack Inventory Optimization, powered by AAX. This information helps identify cars that would command a premium retail price, as well as improve dealer inventory turn. For example, a previous study by DealerTrack shows that dealers sell Carfax 1-Owner cars five days faster and make 23% more profit compared to multiple-owner vehicles.
"We are pleased to provide dealers with additional value by integrating 'one-click' access to Carfax Auction Quick Check within our Inventory Optimization solution," said Raj Sundaram, senior vice president, solution and services group at DealerTrack. "This user-friendly and highly cost-effective feature enables dealer personnel at auctions or other remote locations to more easily get the critical information they need to make smart vehicle buying decisions and enhance their profitability."
Auction buyers are bidding with greater confidence and cherry-picking their inventory with readily available access to vehicle history information from Carfax. To sign up with Carfax or get Carfax Auction Quick Check call (800) 274-2277.
About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax subscriber, visit www.carfaxonline.com.
About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack's Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.
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