Immersion Participating on Panel at 2009 SEMA Show

SAN JOSE, Calif.--Immersion Corporation , the leading developer and licensor of touch feedback technology, today announced that Mike Blicher, director of business development, will participate on a seminar panel at the 2009 Specialty Equipment Market Association (SEMA) Show, the automotive specialty products trade event. The seminar will be moderated by John Waraniak, SEMA vice president of vehicle technology, and will focus on accelerating product development, deployment, acceptance and integration of automotive and consumer electronics.

What:		Driving Connected: Built-in, Brought-in and Beamed-in – Integrating
		Automotive and Consumer Electronics.
Who:		2009 SEMA Show
When:		November 4, 2009
		9:30 a.m. – 12:00 p.m.
Where:		Las Vegas Convention Center, Las Vegas, NV
Why:		Vehicle electrification, electronics integration and connected vehicle
		technologies are leading the way toward cars that don’t crash and devices
		that don’t distract. This panel will discuss the challenges and opportunities
		that lie in how effectively the auto industry can integrate these features
		and devices into vehicles.

Additionally, the Automotive Electronics Connectivity Committee (AECC) show vehicle features Immersion’s TouchSenseŽ haptics technology in the navigation system, providing on-screen controls with haptic feedback to improve usability and reduce driver glance-time. The vehicle will be on display in the North Hall of the convention center.

About Immersion (www.immersion.com)

Haptic (touch) technology is the future of user experience in digital devices. Founded in 1993, Immersion harnesses human touch to create user experiences that deliver a more compelling sense of the digital world. Using one of Immersion’s adaptable high fidelity haptic systems, partners can achieve a competitive advantage and greater revenue opportunities with products that are more intuitive, satisfying, efficient, and safe. With Immersion technology, world-class companies can deliver improved user experiences in products such as widely popular video games, leading video console gaming systems, advanced automotive driver controls, and award-winning mobile phones. Immersion manufactures its own line of medical simulators that incorporate touch technology. These virtual reality training tools, installed around the world, enable practitioners to improve their practice of sophisticated life-saving surgical procedures prior to operating on patients. With over 700 issued or pending patents in the U.S. and other countries, Immersion is the leading innovator in touch-enabled user experiences that bring the digital universe to life.

Immersion and the Immersion logo are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR – T)