American Honda Reports October Sales
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Honda and Acura models post double-digit gains
TORRANCE, CA - November 3, 2009: American Honda Motor Co., Inc., posted total October vehicle sales of 85,502, a decline of 4.0 percent compared to October 2008, based on the daily selling rate*. Honda Division posted October sales of 75,751, a decline of five units versus October 2008.
Honda total car sales decreased by 4.4 percent, to 44,537. Honda light-truck sales decreased 2.3 percent, to 31,214. Models showing sales increases included Accord with sales of 23,210, up 13.1 percent; CR-V with sales of 15,667, up 14.7 percent; and Pilot with sales of 6,339, up 22.7 percent.
The Acura Division posted sales of 9,751 units, a decline of 7.0 percent compared to October 2008. The MDX was the best-selling vehicle with 3,834 units, up 23.0 percent; RDX was up 41.9 percent; and the TSX posted gains of 20.2 percent for the month.
*The daily selling rate is calculated with 28 days for October 2009 and 27 days for October 2008. The year-to-date daily selling rate is calculated with 257 days for both October 2009 and October 2008. All percentages reflect the daily selling rate.
American Honda Vehicle Sales For October 2009
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda
Total 85,502 85,864 -4.0% 969,638 1,266,447 -23.4%
--------------
Total Car
Sales 49,502 51,400 -7.1% 599,429 781,560 -23.3%
Total Truck
Sales 36,000 34,464 0.7% 370,209 484,887 -23.7%
Honda Total
Car Sales 44,537 44,944 -4.4% 545,791 709,540 -23.1%
Honda Total
Truck Sales 31,214 30,812 -2.3% 337,468 430,971 -21.7%
Acura Total
Car Sales 4,965 6,456 -25.8% 53,638 72,020 -25.5%
Acura Total
Truck Sales 4,786 3,652 26.4% 32,741 53,916 -39.3%
Domestic Car
Sales * 40,978 39,803 -0.7% 468,288 585,021 -20.0%
------------
Honda Division 38,466 35,463 4.6% 439,894 545,022 -19.3%
Acura Division 2,512 4,340 -44.2% 28,394 39,999 -29.0%
Domestic Truck
Sales * 33,803 29,986 8.7% 335,006 386,842 -13.4%
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Honda Division 29,017 26,334 6.3% 302,265 332,926 -9.2%
Acura Division 4,786 3,652 26.4% 32,741 53,916 -39.3%
Import Car Sales 8,524 11,597 -29.1% 131,141 196,539 -33.3%
----------------
Honda Division 6,071 9,481 -38.3% 105,897 164,518 -35.6%
Acura Division 2,453 2,116 11.8% 25,244 32,021 -21.2%
Import Truck
Sales 2,197 4,478 -52.7% 35,203 98,045 -64.1%
------------
Honda Division 2,197 4,478 -52.7% 35,203 98,045 -64.1%
----------------- ----- ----- ----- ------ ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division
Total 75,751 75,756 -3.6% 883,259 1,140,511 -22.6%
-------------- ------ ------ ---- ------- --------- -----
Fit 3,700 6,478 -44.9% 59,175 69,846 -15.3%
Accord * 23,210 19,783 13.1% 244,579 333,011 -26.6%
Memo:
Accord Hybrid 0 1 1 197 -99.5%
Civic * 15,868 18,582 -17.7% 223,751 304,297 -26.5%
Memo:
Civic Hybrid 239 1,621 -85.8% 14,405 29,218 -50.7%
S2000 20 100 -80.7% 751 2,376 -68.4%
Insight 1,739 0 17,530 0
FCX 0 0 0 6
FCX Clarity 0 1 5 4 25.0%
-------------- - - ----- - - ----
Odyssey * 6,783 9,208 -29.0% 84,761 121,249 -30.1%
Pilot * 6,339 4,980 22.7% 68,215 84,410 -19.2%
CR-V * 15,667 13,169 14.7% 158,573 171,193 -7.4%
Element * 871 1,361 -38.3% 12,441 23,790 -47.7%
Ridgeline 1,554 2,094 -28.4% 13,478 30,329 -55.6%
------------ ----- ----- ----- ------ ------ -----
Acura Division
Total 9,751 10,108 -7.0% 86,379 125,936 -31.4%
-------------- ----- ------ ---- ------ ------- -----
RSX 0 0 0 1
TL * 2,512 4,340 -44.2% 28,394 39,999 -29.0%
TSX 2,298 1,844 20.2% 23,598 27,982 -15.7%
RL 155 272 -45.0% 1,646 4,038 -59.2%
----- --- --- ----- ----- ----- -----
MDX * 3,834 3,005 23.0% 24,814 39,893 -37.8%
RDX * 952 647 41.9% 7,927 14,023 -43.5%
--------- --- --- ---- ----- ------ -----
Selling Days 28 27 257 257
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate