Renowned Tuners Customize Hyundai Genesis Models for SEMA

Hyundai Booth Features Live Paint Demo by Artist Courtney Mason, and Xbox's Forza Motorsport 3 Featuring the Genesis Coupe

LAS VEGAS - November 3, 2009: Hyundai will showcase the rear-wheel drive, performance-oriented Genesis sedan and Genesis Coupe at the Specialty Equipment Market Association (SEMA) Show Nov. 3-6, 2009. Hyundai has again united with some of the biggest names in the aftermarket industry to build five one-of-a-kind Genesis models for the Hyundai display at SEMA (booth #24387) at the Las Vegas Convention Center. In addition, the aftermarket-ready Genesis Coupe 2.0T R-Spec will make its debut.

The lineup of Hyundai vehicles includes:
-- GReddy X-Gen Street Genesis Coupe
-- Rhys Millen Racing RM460 Genesis Coupe
-- Hennessey Genesis Carbon Coupe
-- Street Concepts Hyundai Genesis sedan - painted live in the Hyundai booth
-- RIDES/LUX Motorwerks Hyundai Genesis Coupe
-- Production Genesis Coupe 2.0T R-Spec

"Each year, we fill our SEMA display with the most exciting custom cars through a partnership with the aftermarket to create even more options for Hyundai owners," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "This year, we chose to again showcase the rear-wheel drive Genesis platform which has tremendous enthusiast appeal and a growing allegiance in the tuner space."

In addition to the five exciting custom cars and R-Spec debut, Hyundai will turn its display into an entertainment destination for attendees. Bringing the creativity of SEMA into its booth, Hyundai has commissioned artist Courtney Mason to design custom graphics for the Street Concepts Genesis sedan. The Street Concepts Genesis exterior will be outfitted with Pearl White BASF paint, offering a perfect canvas for Mason to create a signature mural with special paint pens. Mason will paint the vehicle live during the first two days of the show, and the vehicle will remain on display for the duration.

Hyundai Forza Motorsport

Adding to the attraction of the Hyundai booth, racing game enthusiasts will be able to test their skill driving the Rhys Millen Racing Red Bull Genesis Coupe in Xbox's Forza Motorsport 3. Players can take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe. HD graphics and the most advanced vehicle performance modeling in a video game make Forza Motorsport 3 the most realistic racing experience ever.

GReddy X-Gen Street Genesis Coupe

Hyundai GReady X-Gen Street Genesis Coupe

Enthusiasts everywhere can now acquire top-of-the-line Genesis Coupe performance parts from GReddy. These high-performance parts will be displayed on the "GReddy X-Gen Street Genesis Coupe" SEMA show car designed for the enthusiast looking to make modifications. The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft-lbs of torque with a 0-60 time under six seconds.

Rhys Millen Racing RM460 Genesis Coupe

Hyundai Rhys Millen Racing RM460 Genesis Coupe

As the centerpiece of this year's show, Rhys Millen Racing (RMR) fabricated the Genesis Coupe into the ultimate sports car with the mid-engine placement of the award-winning 4.6-liter Tau V8 powerplant. The mid-engine configuration of the RM460 Genesis Coupe and other enhancements create a 500-horsepower street car worthy of taking on any track or road course. The Tau V8 engine replaces the original back seat and maintains most of its original architecture with upgrades to eight individual throttle bodies and a set of JE pistons that bumps the compression ratio to 11.0:1. An engine management system by AEM has been added to speak to the factory Engine Control Unit (ECU) while maintaining all factory dash and gauge cluster functions. A Mendeola five-speed sequential transmission has been mounted to the V8 and tuned for a maximum speed of 182 mph. Suspension will be upgraded with a KW coilover component.

Hennessey Genesis Carbon Coupe

Hyundai Hennessey Genesis Carbon Coupe

Developed by Hennessey Performance Engineering (HPE) and the Tuner School, the matte black, carbon fiber-wrapped Hennessey Genesis Carbon Coupe is designed with a high-end European look and performance capabilities to match. HPE and the Tuner School blow away the SEMA crowd with its Genesis Coupe achieving 500 horsepower at 6,000 rpm, 465 lb-ft of torque, an estimated 0-60 time of 3.9 seconds and a quarter mile time of 12.5 seconds. The Hennessey Genesis Carbon Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost controller and upgraded injectors and fuel pump, among other additions. On the outside, SEMA Show attendees will find Savini lightweight wheel upgrades with chrome lips and silver centers, Eibach springs and Brembo lightweight rotors.

Street Concepts Genesis Sedan 4.6-liter Tau V8
The ultra sleek, BASF R-M ONYX HD Pearl White Street Concepts Genesis sedan will be painted live by Mason in Hyundai's display on Nov. 3-4 using special paint pens. In addition to Mason's design, the custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine. Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Visulogic headrest monitors.

RIDES/LUX Motorwerks Hyundai Genesis Coupe
The team at RIDES joined forces with LUX Design to take the curvaceous lines of the Genesis Coupe to the next level. Sarona Design created a custom body kit including a new front fascia, rear bumper, grille, sideskirts and vented fenders. The Coupe was sprayed with a coat of Porsche 911 GT3 RS orange paint, and the roof was refinished in matte black, tying together the Vossen 20-inch VF051 rims that sit wrapped in General Exclaim rubber.

To improve upon the performance of the car's 2.0-liter four-cylinder engine, a Turbonetics GT-K 350 ceramic ball bearing turbo was swapped onto the block, along with a Spearco front-mount intercooler to keep intake temps down. A full GReddy Racing Ti-C turbo-back exhaust helps to improve high and midrange performance. StopTech brakes sit on all four corners and an A'PEXi coilover kit not only lowers the Coupe to its aggressive stance, it stiffens up the handling for when you're pushing the bends.

Debut of Genesis Coupe 2.0T R-Spec
Just in time for SEMA, the Hyundai Genesis Coupe 2.0T R-Spec has been priced at $23,750 and is arriving at dealerships across the country. R-Spec takes the core performance equipment from the 2.0T Track model - Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, BremboŽ braking system and Torsen limited-slip differential - and eliminates non-essential convenience equipment to reduce both cost and weight. In a special nod to tuners, R-Spec will also receive front strut camber adjustment bolts to further enhance initial turn-in and handling response. The Genesis Coupe 2.0T R-Spec - literally the first production R-Spec model to arrive in the U.S. - will make its world debut at the Hyundai booth.