First TrackMoist Delivery to Europe by Winning Brands
- 2010 Trial Partnership Begins in England -
BARRIE, Ontario, Nov. 3 -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.ca, manufacturer of popular new TrackMoist performance enhancer and dust suppressant for dirt racetracks, has entered into a partnership with Speedway Prep for trials of TrackMoist to commence in the U.K., following trials in the USA which have already been successful.
Initial inventory for testing has now arrived in the U.K. The trials will commence at Elite and Premier League speedway events in spring 2010. If successful, Speedway Prep sees a considerable UK and European wide market for TrackMoist within speedway racing - a popular and fast growing sport with around 2,000 league events each year attracting extensive television audiences on Sky Sports. http://www.skysports.com/opinion/0,25219,12276,00.html Other dirt track racing such as motocross could also benefit from successful trials with TrackMoist, A Speedway Prep website will be launched prior to the start of the race season.
Kelvin Tatum, senior partner at Speedway Prep is a former England Speedway captain and three-time world champion, who raced for 23 years before retiring in 2005. He is now Sky Sports' number one speedway pundit and a coach for young, upcoming speedway riders. When asked why his company has chosen to partner with Winning Brands to trial TrackMoist, Kelvin said: "Speedway racing has been my passion for many years, and as someone who has been involved both in front of the cameras as a championship rider and television commentator and behind the scenes as a coach and technical consultant, I am always aware of how fundamentally important the preparation of the track surface is to a successful speedway event. A well prepared track not only provides for more exciting and skilful racing but also ensures that riders' safety is not compromised by substandard conditions and ensures that dust does not obscure vision for both riders and spectators, which has become a particular issue for many European speedway events in recent years. I am therefore very excited to be involved in trialling TrackMoist, which if successful will enhance the quality of European speedway racing whilst increasing safety for riders and reducing water usage and maintenance and preparation costs for event organisers."
Winning Brands CEO, Eric Lehner points out the reason for the announcement at this time - "With the debut of TrackMoist at the Performance Industry Tradeshow in Orlando, Florida this December, including thousands of attendees internationally, we can provide Speedway Prep with a good basis to begin organizing European interest that will be stimulated by the show by letting others know now of Speedway Prep's preparation to provide service in Europe."
TrackMoist is a concentrate that is added to the water tanks of trucks used to spray dirt race tracks. It is typically sold in 1 gallon and 5 gallon containers. They mix to create 45,000 gallons of treated water and 225,000 gallons, respectively. It has been reported that water consumption is reduced by up to 50% in such applications. Tracks typically consume tens of thousands of gallons of untreated water per weekend. Additional savings arise from reduced fuel consumption, equipment wear and personnel costs. The Manufacturer's Suggest Retail Price (MSRP) for 1 gallon is $109. 5 gallons is $475.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible alternatives to conventional cleaning solutions, including the Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility and much discussed on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&sear ch_type=&aq=f TrackMoist track treatment and dust suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick (949)707-5365 News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
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