11.3 China-built auto quality approaching global brands

China-built auto quality approaching global brands

http://autonews.gasgoo.com/auto-news/1012802/China-built-auto-quality-approa
ching-global-brands.html

 

 

Shanghai, November 3 (Gasgoo.com) The quality of Chinese-built vehicles is
catching up to global brands, said a new report by J.D. Power and
Associates, a global marketing information services firm. Overall
new-vehicle initial quality in China has improved by 14% this year from
2008.

 

The J.D. Power Asia Pacific 2009 China Initial Quality Study, now in its
tenth year, looks into problems experienced by new-vehicle owners within the
first two to six months of ownership. Problems are examined in two distinct
categories of design quality and production quality, measured by defects and
malfunctions.

 

Overall performance is determined by problems experienced per 100 vehicles
(PP100), with a lower rate of problem incidence indicating higher quality.
The overall initial quality averaged 178 problems per 100 vehicles in 2009,
compared with 207 PP100 in 2008.

 

The study shows that the gap in initial quality between Chinese and
international brands has dropped by more than 240%, from 396 PP1100 at the
inception of the study in 2000, to 116 PP100 in 2009. Initial quality for
domestic brands has improved by 60 PP100 from 2008, to an average of 258
PP100 in 2009.

 

Some Chinese brands demonstrate particular strengths in certain vehicle
segments in the domestic market, such as the compact and minivan categories,
where they strike a good balance between price and quality, said a research
services executive at J.D. Power Asia Pacific.

 

Vehicle models that ranked highest in their respective segments included
those built by Chery, Toyota, Volkswagen, Audi, Honda, Buick, and Hafei,
according to the Chinese-made auto quality study.

 

 

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