DC Electronics Set For Mach 1.4

London, November 1, 2009: For over 110 years, man has attempted to travel faster than ever on land. Now, a daring British engineering team is attempting to once again raise the bar, with the help of a wealth of UK motorsport and engineering businesses.

Bloodhound Supersonic Car (SSC) is a far cry from the 39.2mph record set by Gaston de Chasseloup-Laubat in 1898, using a conventional piston engine, jet engine and rocket to try and reach the target speed of 1,000mph.

Conceived by Richard Noble, the man behind the current record-holding Thrust SSC, it will be controlled by a range of complex electrical components. Many of these are being supplied by DC Electronics, who are exhibiting at Autosport Engineering on 14-15 January 2010 at the NEC, Birmingham.

DC Electronics normally supply systems to the mainstream motorsport industry in fields including Formula One and the FIA World Touring Car Championship. However, David Cunliffe, Director and Co-founder of DC Electronics, relishes the challenge of his products covering the equivalent of four football pitches every second.

"This project is a ground-breaking adventure that will push technology to the limits. The sheer expertise and knowledge that will arise is going to be truly inspiring," said Cunliffe.

"The Bloodhound SSC team already has some great technical partners on board that we will be working with, many of whom we already know from the motorsport industry.

"DC Electronics has attended Autosport International for the last six years. It's the premier motorsport trade show at the heart of the motorsport world. If you're serious about automotive competition, then it's one show which you have to visit."

"The Bloodhound SSC project is inspiring a wealth of Autosport International exhibitors to participate in crossover industries and areas not previously explored," said Autosport International Show Director Ian France.

"DC Electronics prove that Autosport International opens doors to a variety of new business prospects and exciting opportunities."

Other regular Autosport Engineering exhibitors assisting the Bloodhound SSC project include Goodridge UK and Servo Interconnect.