The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

ATS Diesel Performance and NxtGen Emission Controls Inc. Unveil (G) Power Concept at 2009 SEMA Show - Nov. 4 Through Nov. 5

VANCOUVER, Oct. 30, 2009 -- WHAT:      ATS Diesel Performance and NxtGen Emission Controls Inc. will
             be exhibiting at the SEMA Show and will announce their
             collaboration on the ATS (G) Power Concept. The demonstration
             vehicle combines the latest performance enhancements for a
             diesel truck, including an on-board hydrogen-rich fuel
             generator.

             The goal of the concept is to demonstrate the packaging and
             performance benefits the system would provide to off-road truck
             enthusiasts, such as engine power optimization and diesel
             emission reduction. Together, ATS and NxtGen are working toward
             compliance with Tier 2 and Tier 3 clean diesel standards.

  WHO:       ATS Diesel Performance - a premier manufacturer and installer
             of high-quality diesel performance parts. Serving truck
             enthusiasts for nearly two decades, ATS invents, designs,
             manufactures and sells the world's most innovative diesel truck
             performance products. (www.atsdiesel.com)

             NxtGen Emission Controls Inc. - an emerging supplier and
             technology innovator in the support of clean diesel and
             advanced engine applications. NxtGen's syngas technology offers
             significant environmental benefits for reducing diesel engine
             particulate matter emissions, NOx emissions and it enables
             engine manufacturers to increase fuel economy through engine
             recalibration. (www.nxtgen.com)

  WHEN:      ATS and NxtGen executives will be available for interviews
             Wednesday, Nov. 4 and Thursday, Nov. 5. from 1 - 3 p.m. PT

  WHERE:     ATS Booth
             Las Vegas Convention Center
             Booth #24629 (in the Racing and Performance area)
             3150 Paradise Road
             Las Vegas, NV 89109

  CONTACTS:  Chris Benner
             NxtGen Emission Controls
             chris.benner@nxtgen.com
             Work: (248) 669-4900 ext. 305
             Cell: (248) 495-4231

             Jessica Killenberg
             Bianchi Public Relations
             jkillenberg@bianchipr.com
             (248) 269-1122

             Clint Cannon
             ATS Diesel Performance
             clint@atsdiesel.com
             (877) 761-1184