Strategy Analytics: Demand for More Navigation Features Strong in Western Europe

BOSTON--As navigation becomes more accessible with the increase of cell-phone based navigation systems, US consumers overwhelmingly see Point-of-Interest (POI) search as the only other feature they need, according to “PND Owners Unlikely to Discontinue Using Their Device,” from the Strategy Analytics Automotive Consumer Insights (ACI) service. Almost three-quarters of navigation consumers in the US insist on the navigation system feature. Sixty-two percent of navigation consumers in the UK agreed. However, for 87% of French consumers, the speed camera warning feature is the top priority, and German purchasers require real-time traffic information.

Additionally, owners of installed navigation systems or phone-based navigation solutions were more likely than owners of PNDs to actually use their device. These findings were based on surveys with automotive consumers in the US and Western Europe.

“Consumers in Western Europe were generally interested in a wider range of navigation features compared to consumers in the US,” commented Chris Schreiner, Senior Analyst at Strategy Analytics.

Kevin Nolan, Vice President of Strategy Analytics User Experience Practice, added, "While PND owners were less likely to own but never use their device, owners of installed navigation systems were slightly more likely to use their devices on a daily and weekly basis.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/