Amerigon Climate Control Seat(R) System Selected as Option for Rear Seats of 2010 Jaguar XJ Luxury Sedans

Popular Heated and Cooled Seat System Offered in Front Seats Since 2008 Model Year

NORTHVILLE, Mich., Oct. 27 -- Amerigon Incorporated , a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, today announced that its proprietary Climate Control Seat® (CCS®) system will be offered as an option in both front and rear seats in the all new 2010 Jaguar XJ, Jaguar's flagship luxury sport sedan sold throughout the world. The Jaguar XJ was the first Jaguar to offer Amerigon's actively heated and cooled seat system. Introduced as a front seat option in the 2008 Jaguar XJ, CCS will now be offered for both front and rear seats.

Amerigon President and Chief Executive Office Daniel R. Coker said, "We are pleased that the option for CCS has been expanded to include the rear seats in the Jaguar, a global brand respected all over the world for its styling, personal luxuries and engineering. We believe the addition of our heated and cooled seat system to the rear seats demonstrates not only broad acceptance by consumers in the marketplace, but also an acknowledgement of the quality of our product."

The 2010 XJ was first introduced last summer in London as the first Jaguar to feature the next generation aluminum body architecture. It is equipped with the highest standard of interior luxuries, along with CCS, and includes the option of the highly-acclaimed V6 diesel or supercharged V8 engines. Jaguar brands were acquired from Ford Motor Company by Tata Motors, Ltd., India's largest automobile company, in 2008.

CCS, the premier actively heated and cooled seat system in the global automotive seat market, delivers year-round comfort to automotive seat occupants by providing both active heating and cooling. The system is completely independent of the automobile's heating and air conditioning system and does not reduce power available to the engine. It also emits no CFCs or other gases and is completely friendly to the environment.

About CCS

In the CCS system, which is built around Amerigon's highly-efficient, solid-state thermoelectric device, air is forced through the heat pump and thermally conditioned in response to electronic switch input from the seat occupant. The conditioned air circulates by a specially designed fan through ducts in the seat cushion and seat back, resulting in a surface that can be heated or cooled. Each seat has individual electronic controls to adjust the level of heating or cooling. CCS substantially improves comfort compared with conventional air conditioners by focusing the cooling directly on the passenger through the seat, rather than waiting until ambient air cools the seat surface behind the passenger.

Amerigon is the largest supplier of TE systems for cars, with more than 4.6 million thermoelectric-based seat systems sold.

About Amerigon

Amerigon develops products based on its advanced, proprietary, efficient thermoelectric (TE) technologies for a wide range of global markets and heating and cooling applications. The Company's current principal product is its proprietary Climate Control Seat® (CCS®) system, a solid-state, TE-based system that permits drivers and passengers of vehicles to individually and actively control the heating and cooling of their respective seats to ensure maximum year-round comfort. CCS, which is the only system of its type on the market today, uses no CFCs or other environmentally sensitive coolants. Amerigon maintains sales and technical support centers in Southern California, Detroit, Japan, Germany, England and Korea.

Certain matters discussed in this release are forward-looking statements that involve risks and uncertainties, and actual results may be different. Important factors that could cause the Company's actual results to differ materially from its expectations in this release are risks that sales may not significantly increase, additional financing, if necessary, may not be available, new competitors may arise and adverse conditions in the automotive industry may negatively affect its results. The liquidity and trading price of its common stock may be negatively affected by these and other factors. Please also refer to Amerigon's Securities and Exchange Commission filings and reports, including, but not limited to, its Form 10-Q for the period ended June 30, 2009, and its Form 10-K for the year ended December 31, 2008.