Restyled Supercar Competition Website Relies on StrongMail to Better Connect with a Growing Customer Base

LONDON--StrongMail, a leading provider of online marketing solutions for email and social media, today announces that Best of the Best, the UK's leading supercar competition company, is relying on StrongMail to power its marketing and transactional emails.

Best of the Best turned to StrongMail as part of a major initiative to make the experience of trying to win a supercar more exciting, engaging and enjoyable for its customers. In addition to completely restyling its website, Best of the Best is also focused on ensuring that all email communications to its 250,000 registered customers are relevant, engaging and promptly delivered, which is why it turned to StrongMail's proven, high-performance solution that is optimised for maximum deliverability.

Despite its highly visible presence at most major UK airports, Best of the Best’s aim is to significantly grow its online model by doubling its online revenues over the next few years. Its customers, have to date, won more than 250 supercars worth more than £2,500,000.

Email is the primary communications channel used by Best of the Best to connect with its customers. Every email sent by Best of the Best using StrongMail, whether confirming a new customer account or announcing the latest supercar winners, is essential to the success of the business.

“The email platform is absolutely critical for our business," said Richard Bewley, Online Marketing Manager at Best of the Best. "For us, maximising deliverability is of utmost importance, as any email that goes undelivered can result in lost revenue. Having invested so much in the new website, we’re relying even more heavily on email to be a major catalyst for future revenue growth.”

Best of the Best uses StrongMail On-Demand, a comprehensive solution for marketing and transactional email offered as a dedicated, hosted system. This means it has total control over the timing and segmentation of its campaigns.

Paul Bates, managing director of StrongMail UK, said: “Brands like Best of the Best are continually evolving their online presence to remain competitive, and they need tools that can evolve with them. StrongMail integrates tightly with customer databases allowing businesses to segment customer data by spend, activity and usage. This means that, while they may be sending millions of emails each month, each email can be closely tailored to the specific needs and behavioral profile of each recipient ensuring a truly personal experience.”

The restyled website adds a number of major new features and benefits for registered users, ranging from loyalty schemes for repeat users, an online blog and social community, an online store and hugely improved game functionality.

About StrongMail Systems, Inc.

StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

About Best of the Best

Based in South West London, Best of the Best plc is a supercar competition organiser. The company, which is part owned by the British Airports Authority (BAA Ltd) is listed company on the AIM market of the London Stock Exchange, and has been trading for over 6 years. In that time it has given away over £8 million of cars to over 200 winners.