Safety-Kleen Signs Perkins Oil in Madison, Wis., to Offer EcoPower Motor Oil Throughout Wisconsin, Parts of Iowa and Illinois
EcoPower now available to consumers wanting to reduce their carbon footprint
PLANO, Texas, Oct. 22 -- Safety-Kleen today announced that Perkins Oil, a large distributor of Shell, Pennzoil, Quaker State and Citgo products in the United States, has agreed to distribute EcoPower, Safety-Kleen's high-quality recycled motor oil, throughout its service areas.
EcoPower is now available to quick lube and automotive service retailers in Milwaukee and Madison, Wis., Rockford, Ill., and Dubuque, Iowa, as well as well as various other communities in southern Wisconsin and northwestern Illinois.
"Perkins Oil is a welcome addition to our distributor network," said Eric Zimmer, executive vice president of sales and marketing for Safety-Kleen, based in Plano, Texas. "Consumers have great interest in Green products and now EcoPower will be available to them in these markets for the first time."
For the past 20 years, Safety-Kleen has produced high-quality motor oils for large commercial fleets and the federal government by re-refining used oil the company collects at thousands of car dealerships, automotive retailers and quick-lube facilities across North America. Safety-Kleen is now making its re-refined oil available to consumers under the brand name EcoPower, and targeting retailers and distributors in the top 100 U.S. markets to offer the new product.
"We are the only distributor in the area to offer this environmentally friendly, recycled motor oil," said Paul Swanson, vice president at Perkins Oil. "EcoPower is the first, truly innovative motor oil product to come on the market in years. It will help our customers attract and retain consumers looking for recycled alternatives."
In 2008, Safety-Kleen collected more than 225 million gallons of used oil and recycled approximately 140 million of it into base oil products for re-use in the marketplace. Safety-Kleen's re-refined oil meets or exceeds all applicable specifications set by the American Petroleum Institute (API) and the Society of Automotive Engineers, and is currently used by many large organizations, including the U.S. military, numerous state governments and automotive fleets.
"Re-refining used oil saves energy," Zimmer said. "It takes up to 85 percent less energy to produce a gallon of re-refined oil from used oil than to produce that same oil from a gallon of crude. Yet, the quality of recycled motor oil is identical to oils made from crude."
According to Zimmer, the process for re-refining used oil is virtually the same as refining crude oil. Both go through the same exacting processes of distillation and hydro treating. The end product is identical to traditional motor oils made from crude and must meet the same specifications.
EcoPower motor oil is now available in 5W-20, 5W-30, 10W-30 and 15W-40 viscosity grades. In addition, all major U.S. car manufacturers have approved the use of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified motor oil in all their cars. The EcoPower SAE 15W-40 grade has also been approved by leading heavy-duty engine manufacturers. More information about new EcoPower motor oil is available at www.ecopoweroil.com.
About Perkins Oil
Perkins Oil Company, based in Madison, Wis., was started in 1962 by Chester Perkins and his son Roger. The Company is one of the largest distributors of Shell, Pennzoil, Quaker State and Citgo products in the United States, and currently distributes Shell, Pennzoil, Quaker State, ConocoPhillips, 76, Kendall, Cenex, Citgo, Lubriplate, and Service Pro products, among others. The company serves quick-lube operators, automobile dealers, fleet service providers, even airports and aviation service providers throughout Wisconsin, Illinois and Iowa. For more information, visit www.perkinsoil.net, or call (608) 221-4736. The company is located at 4707 Pflaum Road, Madison, WI, 53718.
About Safety-Kleen
Safety-Kleen is a leading North American used oil recycling and re-refining, parts cleaning and environmental solutions company, with approximately 4,300 employees serving approximately 330,000 customer locations in the United States, Canada, Mexico and Puerto Rico. Safety-Kleen provides a broad set of environmentally-responsible products and services that keep North American businesses in balance with the environment. For more information, please visit safety-kleen.com/ecopower or call (800) 669-5740.