Track Chic Launches Direct Sales Division for Female Motorsport Fans

“Girls Garage Parties” first home business geared exclusively for motorsports’ female fans

Atlanta, GA – October 22, 2009 - Track Chic, Inc., the only on-track/off-track social community targeted to 240 million female motorsport fans worldwide, announces their new direct sales division, Girls Garage Parties. Track Chic represents a powershift in motorsports marketing by bringing together and giving voice to millions of female race long overlooked by the racing industry. Girls Garage Parties give today’s sports fans a fresh, innovative opportunity to combine their family’s lifestyle and leisure passion with a fun, new income opportunity.

“The ideal career is one in which an individual’s personal profile, business profile, social profile and market profile all combine.” says Theresa Earnheart, Track Chic’s president and CEO. “Many of Track Chic’s members have enjoyed successful careers with Avon, Mary Kay and other respected direct sales companies. We launched the Girls Garage Parties as a direct response to our members’ requests for a similar home business opportunity. We have bundled Track Chic’s best sellers, including jewelry, accessories and gift ideas into a fun Tool Kit packed with everything women need to jump start their new home business.”

Track Chic is the first to merge women’s lifestyle and leisure interest with an independent business career. Quoting Joe Gibbs, owner of Joe Gibbs Racing, "People who enjoy what they are doing invariably do it well." Earnheart continues: “Track Chic’s Girls Garage Parties provide stay-at-home moms, weekend track warriors and women looking for a fun and rewarding part-time business an ideal opportunity to turn their passion for motorsports into profits.” In the spirit of sisterhood, Track Chic proudly donates a portion of proceeds to causes women care about most, including children, women’s health issues, education, job training and support for military families.

About Track Chic:

Track Chic is the only on-track/off-track social club for the 240 million enthusiastic female motorsports fans worldwide who share their passion for speed, style and sisterhood. Created by women for women, Track Chic successfully combines the passion of motorsports with the Divine Secret that best-selling author Rebecca Wells and women today call “Ya-Ya-Sisterhood”. In a sport traditionally marketed to men, Track Chic successfully fills a void by bringing together and giving voice to the millions of neglected female fans across the globe. One in three women in the U.S. are avid race fans. They have an average household income of $58,000. These brand loyal-decision making females have been underserved by the racing circuits and advertisers in the industry and represent a missed opportunity to influence women’s 7+ trillion in consumer purchases. Track Chic represents more than a website or social phenomenon – it’s a forum for women leading the way in racing information, social events, fashion, charities, trackside retailtainment, membership conventions, and more. Track Chic’s mission is to celebrate female fans and showcase the many women involved both behind the wheels and behind the scenes in the motorsport industry.

For more information, visit Track Chic's website:
www.trackchic.com
www.trackchic.com/girlsgarageparty