Ford F-150 Texas Edition Lassos PickupTrucks.com's Consumer's Choice Award

CHICAGO, Oct. 22, 2009 -- Votes have been tallied and the Ford F-150 Texas Edition moseyed away with PickupTrucks.com's first Consumer's Choice award.

Over the past three weeks, voters flocked to the PickupTrucks.com site to select their favorite Texas edition pickup truck from the Texas State Fair. The F-150 received over half of the total votes. The Chevy Silverado 1500 Texas Edition came in second, followed by the Dodge Ram 1500 Texas Lone Star Edition and the Nissan Texas Titan.

"Texas is the biggest truck market in the country. So, Texans really know their trucks," said PickupTrucks.com editor Mike Levine. "The F-150 is an iconic pickup and Ford deserves kudos for taking more than half of the votes in this competition."

In a survey done by PickupTrucks.com earlier this fall, 64 percent of pickup truck owners said they felt their pickup was an extension of themselves. Additionally, 45 percent spent at least $1,000 and 17 percent spent at least $3,000 customizing their truck.

"Truck owners are among the most passionate and loyal of all vehicle buyers," said Levine. "Any manufacturer winning a consumer vote from this selective group should be proud."

About the Survey

The survey was conducted online for PickupTrucks.com by Impulse Research with a random sample of 1068 men and women 18 and over who own pickup trucks.

The survey respondents have been carefully selected to closely match US population demographics and the respondents are representative of American men and women 18 and over who own pickup trucks. The overall sampling error rate for this survey is +/-3 percent at the 95 percent level of confidence.

About PickupTrucks.com

PickupTrucks.com is a website dedicated to the distinct needs of pickup truck buyers and owners. In addition to thousands of new- and used-truck listings, PickupTrucks.com offers relevant information and powerful tools so that truck buyers can make the right decision on what to buy, where to buy, how much to pay and how to outfit their vehicles. The site features expert truck reviews, the latest truck news, a pickup truck configurator, pricing calculators, user generated ratings and more.

PickupTrucks.com is a member of the Cars.com(TM) family of sites. Other Cars.com properties include MotherProof.com(TM) and NewCars.com. Cars.com is a division of Classified Ventures, LLC(TM).