Earnhardt Ganassi Racing - TARGET AND ACTIVISION PARTNER WITH EARNHARDT GANASSI RACING TO FEATURE DJ HEROT ON THE NO. 1 CHEVROLET DRIVEN BY MARTIN TRUEX JR.

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FOR IMMEDIATE RELEASE
Contact:  	Jarrod England at Earnhardt Chip Ganassi Racing with
Felix Sabates 
		Media Relations, 704-662-9642

TARGET AND ACTIVISION PARTNER WITH EARNHARDT GANASSI RACING TO FEATURE
DJ HERO(tm) ON THE NO. 1 CHEVROLET DRIVEN BY MARTIN TRUEX JR.

Special Paint Scheme Will Run in the NASCAR Banking 500 on October 17

Charlotte, N.C. (October 15, 2009) - Earnhardt Ganassi Racing with Felix
Sabates announced today that it has partnered with Activision
Publishing, Inc. and its long-time sponsor Target(r) to feature the
highly anticipated, critically acclaimed new interactive music
experience, DJ Hero(tm), on Martin Truex Jr.'s No. 1 Chevrolet in the
NASCAR Sprint Cup Series (NSCS) race at Charlotte, North Carolina's
Lowe's Motor Speedway on Saturday, October 17. 

At the race, Target invites race fans to take DJ Hero for a spin 10 days
before its launch at the Target DJ Hero station located on "The Fan
Midway" across the street from Lowe's Motor Speedway.   Truex Jr. will
test his DJ Hero mixing and scratching skills at the Target DJ Hero
station on Saturday, October 17 from 3:30 - 4:00pm ET.  The station,
decorated to give fans a true party feel, welcomes race fans to enter
and test their skills on numerous DJ Hero kiosks. 

"Our partnership with Activision and Earnhardt Ganassi Racing at Lowe's
Motor Speedway offers race fans a sneak preview of the new DJ Hero game
in a very exciting setting," said Mark Schindele, senior vice president,
Target.  

Truex Jr., in his sixth season driving the No. 1 Chevrolet for Earnhardt
Ganassi Racing, looks to head into Victory Lane with a bold new look, as
Target, in association with Activision and Earnhardt Ganassi Racing,
will paint his No. 1 Chevrolet car in a special DJ Hero theme.   Truex
has a total of 147 starts in the NSCS, with one win, 12 top-five
finishes, 34 top-10 results, and three pole awards.  The Mayetta, NJ
native made his mark in the NSCS after claiming his first pole award,
seven top-five finishes, 14 top-10s, and his career first victory at
Dover International Raceway during the 2007 season.  The win
"catapulted" Truex and his team into the "Chase for the Sprint Cup"
where they finished 11th in the 2007 Championship Points Standings.
Truex is a two-time winner of the NASCAR Nationwide Series Championship
in 2004 and 2005.  Building on success in both 2008 and his current NSCS
season, Truex and team now look to bring home a first-place finish at
Charlotte. 

"Playing videogames has always been a favorite activity of mine, and I
can't wait to get my hands on DJ Hero," said Martin Truex, Jr.  "We've
had some great partners on our Chevy this year, including two of
Activision's biggest hits, Guitar Hero(r) Smash Hits and Guitar
Hero(r)5.  They were both awesome, but I've really been waiting on DJ
Hero to hit the shelves.  I know NASCAR fans are going to love both the
game and our car.  Target and Activision have really helped to give my
Chevrolet an awesome new look that is sure to turn some heads!"

DJ Hero delivers an all-new interactive music experience that allows
players to start the party and not only experience, but to hear music in
an all-new way. With over 100 individual songs, highlighted in 93 unique
never-before-released mixes that blend genres of music, including
hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and
international collection of music ever assembled in a music game by
incorporating anthems from legendary artists.  Created exclusively for
DJ Hero, the turntable controller immerses fans into DJ culture and a
sea of music as they utilize and master various DJ techniques including
scratching, crossfading and sampling, while leaving room for creative
expression with a variety of effects and player chosen samples and
scratches, transforming a face in the crowd into the life of the party.

Available in North America on October 27, 2009, DJ Hero is being
developed by FreeStyleGames for Xbox 360(r), the PLAYSTATION(r)3 and
PlayStation(r)2 computer entertainment systems and the Wii(tm) system
from Nintendo.  The game is rated "T" (Teen - Mild Suggestive Themes,
Lyrics) by the ESRB.

Be sure to tune into ABC on Saturday, October 17 at 2:30 pm ET to watch
Martin Truex Jr. and the No. 1 DJ Hero Team as they compete against 43
of the world's best racers at NASCAR's home track in Charlotte, North
Carolina.  Fans should look for a DJ Hero paint scheme that is sure to
add a fresh style to Truex's already supreme skills on the race track.

For more information about DJ Hero, please visit www.djhero.com,
www.facebook.com/djhero and www.twitter.com/djhero.  To pre-order DJ
Hero, check out www.djhero.com/preorder. 

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For a high-resolution image please go to:
http://www.triplepointpr.com/dl/DJ_Hero_NASCAR.JPG 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products. 

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and
Australia. More information about Activision and its products can be
found on the company's website, www.activision.com. 

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook," "will," "could," "would," "might," "remains," "to be,"
"plans," "believes," "may," "expects," "intends," "anticipates,"
"estimate," future," "plan," "positioned," "potential," "project,"
"remain," "scheduled," "set to," "subject to," "upcoming" and similar
expressions to help identify forward-looking statements. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include, but are not limited to, sales levels of
Activision Publishing's titles, shifts in consumer spending trends, the
impact of the current macroeconomic environment, the seasonal and
cyclical nature of the interactive game market, Activision Publishing's
ability to predict consumer preferences among competing hardware
platforms (including next-generation hardware), declines in software
pricing, product returns and price protection, product delays, retail
acceptance of Activision Publishing's products, adoption rate and
availability of new hardware and related software, industry competition,
rapid changes in technology and industry standards, protection of
proprietary rights, litigation against Activision Publishing,
maintenance of relationships with key personnel, customers, vendors and
third-party developers, domestic and international economic, financial
and political conditions and policies, foreign exchange rates,
integration of recent acquisitions and the identification of suitable
future acquisition opportunities, Activision Blizzard's success in
integrating the operations of Activision Publishing and Vivendi Games in
a timely manner, or at all, and the combined company's ability to
realize the anticipated benefits and synergies of the transaction to the
extent, or in the timeframe, anticipated, and the other factors
identified in Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations. 

(c) 2009 Activision Publishing, Inc. Guitar Hero and Activision are
registered trademarks and DJ Hero is a trademark of Activision
Publishing, Inc.  

About Target

Minneapolis-based Target Corporation serves guests at 1,719
stores in 49 states nationwide and at Target.com. Target is committed to
providing a fun and convenient shopping experience with access to unique
and highly differentiated products at affordable prices. Since 1946, the
corporation has given 5 percent of its income through community grants
and programs like Take Charge of Education. Today, that giving equals
more than $3 million a week. 

About Earnhardt Ganassi Racing

For more information visit: www.earnhardtganassi.com 

MEDIA CONTACTS: 

Julia Roether
TriplePoint for Target
Phone: 310-231-8781
Email: julia@triplepointpr.com 

Aaron Ross Grant
PR Manager / Guitar Hero
Phone: 310-255-2535
Email: aaron.grant@guitarhero.com 

Jarrod England
Earnhardt Ganassi Racing
Phone: 704-662-9642
Email: jengland@earnhardtganassi.com 

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