Research and Markets: 3.5 Million Passenger Cars in Europe Will Have an On-Board Telematics Device at the End of 2009 Says Report Car Telematics and Wireless M2M – 4th Edition

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/f2bcf0/car_telematics_and) has announced the addition of Berg Insight AB's new report "Car Telematics and Wireless M2M - 4th Edition" to their offering.

Where is the European car telematics market headed? Berg Insight estimates that the 3.5 million passenger cars in Europe will have an on-board telematics device at the end of 2009. Stolen vehicle tracking is the main application, followed by motor insurance telematics, connected navigation, automatic emergency call and driver assistance. Get up to date with the latest industry trends in the fourth edition of this report in Berg Insight's M2M Research Series.

Car Telematics and Wireless M2M is the fourth consecutive report analysing the latest developments on the European market.

This strategic research report from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

Understand the dynamics of the European car telematics industry.
Learn about the telematics strategies of the technology leading car manufacturers.
Evaluate the likelihood for eCall to become operational before 2014.
Identify the leading providers of aftermarket vehicle tracking solutions and connected PNDs.
Realise the potential importance of motor insurance providers in the telematics value chain.
Profit from valuable insights about the most successful business and technology propositions on the market.

This report answers the following questions:

What are the dynamics behind developments in the European car telematics industry? What is the current status of the eCall initiative? What are the latest developments on innovative road charging schemes in Europe? Why is motor insurance telematics successful in Italy? What are the main trends on the connected navigation market? How is RF tracking technology standing up against GSM/GPS? Who are the leading providers of aftermarket vehicle tracking solutions? How is the OEM telematics value chain evolving? What are the current car telematics propositions from Europe's main car brands?

Who should by this report?

Car Telematics and Wireless M2M is the foremost source of information about the car telematics market in Europe. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Telematics is a broad term that may be applied to a wide range of automotive IT solutions. Berg Insight's definition of a car telematics solution in this report is an automatic system designed for passenger cars which incorporate some form of wireless communication via a wide area network. The history of car telematics can be traced back to the first stolen vehicle tracking systems based on RF communication using unlicensed frequency bands, which appeared on the market in the 1980s. Subsequently mobile networks have enabled true online connectivity with two-way communication at the same time as GPS technology has been commoditised to the extent that high-accuracy satellite positioning can be integrated into virtually any device. Today a standard telematics unit features GPRS, GPS and frequently also some kind of interface to the electronics systems of the vehicle. This kind of device may be used as a platform for one or several types of applications.

Several categories of car telematics applications are today offered on a commercial basis. These include eCall and driver assistance, SVR, connected navigation, motor insurance telematics, road charging, leasing and rental fleet management and vehicle diagnostics. eCall and driver assistance applications deliver value in the form of improved safety and better convenience when travelling. SVR facilitates recovery of the car in case of theft and frequently entitles the owner to insurance benefits. Connected navigation enables access to up-to-date map data and other online services. Motor insurance telematics combines SVR with innovative business models such as PAYD (Pay-As-You-Drive). Road charging is gaining momentum as a new method for financing privately operated motorways, raising tax revenues and tackling congestion. Leasing and rental fleet management gives owners better control over hired-out vehicles and enables new forms of contracts. Vehicle diagnostics allows car manufacturers, dealers and workshops to improve their service offering to car owners.

The automotive industry has two traditional tracks for new innovations to reach the market. One is the car manufacturers (OEMs) who can offer new functionalities as factory-installed standard or optional features. The other is aftermarket vendors that develop products which can be installed by car-owners regardless of brand or model. In many cases there is a parallel development of both OEM and aftermarket products. After many years of dominance for aftermarket products there now seems to be a shift in Europe towards OEM solutions, driven by eCall and developments on the international market. There is now for the first time a good rationale for automotive industry players to create global telematics platforms for a host of applications that can be easily adapted for the requirements in different regions.

Until now OEM telematics propositions have so far largely failed to make a significant impression on the European market. Availability is still restricted to a handful of brands and models on selected markets. PSA and BMW are the most active players in the market, bundling telematics services with navigation, audio and Bluetooth handsfree products. Recently they have upgraded and extended their offerings to cover most of Western Europe. PSA is also the first car manufacturer to have announced the introduction of an eCall device as a standard feature on selected models from 2010. Fiat, Volvo Cars and premium brands such as Porsche, Jaguar and Land Rover have also been active on the market for some time. In 2010 and 2011, Berg Insight anticipates that additional brands will launch OEM telematics solutions on the European market in response to the eCall initiative within the EU. The European Commission has a strong commitment to introducing eCall as a standard feature in all new cars and recently set 2014 as the new target date for realising this vision - through regulations if necessary.

The aftermarket telematics market has felt the impact of the economic crisis and the decline in new car sales. Particularly SVR sales are linked to the demand for exclusive cars. The adoption of motor insurance telematics has also slowed down as the initial success in Italy proved difficult to transfer to additional markets. Insurance providers are however now established as an important distribution channel for aftermarket telematics providers and MetaSystem/Octo Telematics, which first developed it, is firmly established as the leading supplier.

Companies Mentioned:

Airbiquity
Altea
BMW
Cesar Satellite
Cobra Automotive Technologies
Connexis
deCarta
Delphi
Eurowatch
Fiat Group
Ford
Garmin
Hughes Telematics
Jaguar
Kapsch TrafficCom
Land Rover
Magneti Marelli
MiTAC International
Mobile Devices
Navigon
Octo Telematics
Pointer Telocation
Porsche
Sanef Group
Satellic Traffic Management
Thales
TomTom
Viasat Group
Volvo Car
WirelessCar

For more information visit http://www.researchandmarkets.com/research/f2bcf0/car_telematics_and