Ford E-News - Oct. 7, 2009
DEARBORN, Mich., Oct. 7, 2009 -- It's no video game - virtual reality perfects vehicle sound quality
Although it might look and feel like a racing game in a video arcade, this simulator has a higher calling. The Virtual Vehicle Sound Simulator perfects sound quality inside a Ford Motor Company vehicle, long before the first prototype is ever even built. Cabin sound is a huge part of customer satisfaction, and Ford is using this simulator to fine-tune sound, ensuring customer satisfaction along the way. The first North American automaker to use the simulator, Ford saves time and shaves cost out of the vehicle development process. more...
Kristen Kinley | kkinley@ford.com | 313.337.2786 Ford EcoBoost exhilarates engineers too, adding 125 new patents
Ford's new high-performance, fuel-saving EcoBoost(TM) technology is impressing more than just industry influentials and drivers. It's making waves in the engineering community too, with the 3.5-liter version contributing 125 new U.S. patents and patent applications. These patents add to Ford's existing 4,618 active U.S. patents and thousands more pending. EcoBoost allows Ford to use existing technology - direct injection and turbocharging - in a way unlike any other automaker. The result: power, efficiency and absolute smoothness, the very attributes found in an EcoBoost-equipped Ford vehicle. more...
Said Deep | sdeep@ford.com | 313.594.0942
Ford Fiesta to reveal its style at L.A. Auto Show, as Fiesta Movement's first chapter wraps
The small car consumers can't stop talking about, the 2011 Ford Fiesta will show off its style at the Los Angeles Auto Show in the finale of the first phase of the Fiesta Movement. Fiesta Movement agents are kicking off their final month of missions, centered around the theme of entertainment. more...
The Fiesta Movement has created huge buzz, nine months before the vehicle even goes on sale in North America. Using a fraction of a typical marketing and advertising budget, and relying on social media to drive the buzz, Fiesta Movement has resulted in huge dividends. There are more than 50,000 potential customers, and agents have traveled more than 1 million miles. more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984 Green Car awards finalists
As the most fuel-efficient midsize sedan in America, the 2010 Mercury Milan Hybrid has been named one of five finalists for Green Car Journal's 2010 Green Car of the YearŽ award. Already recognized for its class-leading fuel economy, the hybrid engine and innovative new SmartGauge(TM) with EcoGuide helps hybrid drivers go farther on a tank of gas. The award honors environmental leadership in the automobile field and recognizes vehicles that are readily available to consumers during the award year. The winner will be announced at the L.A. Auto Show on Dec. 3. more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984 Men get engaged in fight against breast cancer
Most every man has a woman in his life who has been affected by breast cancer, and a Ford Warriors in Pink tie is one way for men to show their support during National Breast Cancer Awareness Month. The first piece of Ford Warriors in Pink apparel designed exclusively for men, the tie features the classic Warriors in Pink signature logo and is available online at www.fordcares.com for $26. All net proceeds directly benefit Susan G. Komen for the Cure. more...
Marisa Bradley | mbradl31@ford.com | 313.845.3971 Texas 'hero' receives Ford F-150 and $250,000; now is set to give back
With keys to a 2010 Ford F-150 and a check for $250,000 in hand, Texas native Gordon Nelms is ready to get back to work. The winner of Ford and ABC's "Extreme Makeover: Home Edition" Heroes campaign, Nelms was chosen for his charitable work with several Titus County charities, including Food Pantry. The ultimate community hero, Nelms plans to use his new truck and the money to complete work on a new community center to store food and feed families. more...
Anne Marie Gattari | agattari@ford.com | 313.323.7809 Employees, consumers urged to reduce energy use
As part of its environmental commitment, Ford is supporting the EPA's "Change the World, Start with ENERGY STAR" campaign and urging its employees and consumers to do the same. Each ENERGY STAR pledge an employee or customer makes can help Ford meet or exceed its pledge goal of reducing greenhouse gas emissions by 14 million pounds. More than $18 billion in annual energy costs could be realized if every American household took part in the pledge. more...
Jennifer Moore | jmoor186@ford.com | 313.248.2335 Ford Mustang continues to tear up the track in 2009 racing season
2009 has been a big year for Mustang, and it's not over yet. After celebrating its 45th anniversary, the iconic pony car racked up two series championships and is poised to possibly win several more. Mustangs have claimed top spots in the Grand-Am Koni Challenge and Mustang Challenge. Championship titles Mustang is still looking to chase down are the NHRA Full Throttle Drag Racing Funny Car Series, SCCA Speed World Challenge GT Series and Formula Drift Professional Drifting Championship series. more...
Alan Hall | ahall32@ford.com | 313.594.3744 Brent Maurer | bmaurer@pcgcampbell.com | 313.203.7185 About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Company News On-Call: http://www.prnewswire.com/comp/107607.html