SRG Global Selects Rohatynski-Harlow as Public Relations Agency of Record
PR team brings extensive experience to growing Tier One
WARREN, Mich., Oct. 7 -- SRG Global Inc. (www.srgglobalinc.com), one of the world's largest manufacturers of chrome plated plastic parts for the automotive industry, announced today that it has named Rohatynski-Harlow Public Relations, LLC as its agency of record. The announcement was made by Tom Schneider, director of marketing, SRG Global.
Joe Rohatynski and Marc Harlow will provide strategic counsel, and national and international tactical program implementation as SRG Global continues to expand its business in the automotive industry.
A subsidiary of Guardian Industries, SRG Global has a manufacturing presence in major world markets including North America, Europe and Asia, and is headquartered near Detroit in Warren, Mich. SRG Global provides high value coatings on plastics and offers customers more than 100 years of experience in the automotive business. Its products - front end/rear end systems; greenhouse systems; body side systems; and some interior systems - are found on the vehicles of virtually every OEM in the world.
"We're an ambitious company with a positive story to tell at a time when, we believe, the industry needs to hear some good news," said Schneider. "Joe and Marc are respected PR professionals, who know us and our business through their automotive experience. Combined with their knowledge and understanding of the automotive supplier base, they are the right choice for us as the agency we want to help tell our story."
About SRG Global
SRG Global, a Guardian company, is one of the largest plastic trim manufacturers in the world. The company, headquartered in Warren, Mich., produces a wide range of high quality plated and painted injection molded products from manufacturing plants and design centers in North America, China and Europe.
About Rohatynski-Harlow Public Relations
PR veterans Rohatynski and Harlow bring a combined 40 years of experience to SRG Global. The team has provided public relations services on a national scale to numerous organizations and individuals, including Aisin World Corp. of America, Automotive Hall of Fame, Auto Shows of North America, Chem-Trend, Detroit Auto Dealers Association, FEV Engine Technology, Gail & Rice, San Diego International Auto Show, and actor Jeff Daniels. The two formerly held executive positions with PR firms in Detroit and Lansing, where they directed national and international accounts.