LINE-X(R) Franchise Development Company Appoints Protective Coatings Industry Leader Spike Magnuson to Executive Team

SANTA ANA, Calif., Oct. 7, 2009 -- LINE-X® Franchise Development Company (LFDC), the nation's leading developer and provider of high performance protective coatings, today announced the appointment of Protective Coatings Industry Leader Spike Magnuson to its executive team.

Magnuson brings a wealth of experience to his new position at LFDC, having played an integral role with LINE-X as a Master Distributor since 2001. Magnuson was responsible for approximately 40 franchise locations throughout Alaska, Idaho, Montana, North Dakota, Oregon, South Dakota, Washington and Wyoming.

Magnuson is very much respected within the LINE-X network as a technical expert. As an applicator, he has hands-on experience on the full range of capabilities and numerous applications of LINE-X Protective Coatings. As a Master Distributor, he worked hand-in-hand with the applicators on operational and technical issues while helping them build their franchisees. He continued to develop his experience by expanding his region into light industrial industries. "Success comes easy when you surround yourself with good people and great franchisees," commented Magnuson. "In the northwest, I have been fortunate to work with some of the best!"

"LINE-X is very fortunate to have a leader with the breadth and depths of Spike's experience join our executive team," said LINE-X CEO John Q. Wesley. "It is a real plus for LFDC to keep Spike's level of expertise in the LINE-X family. His appointment will also support our company in accelerating our growth into other industries."

Approximately 40% of all trucks sold in the US have spray-on truck bedliners. According to independent studies conducted by Frost & Sullivan, LINE-X has been the market leader since 2005 garnering 38.7% market share of all spray-on truck bedliners business in 2008. During that time, Magnuson far exceeded those numbers in his assigned regions by consistently dominating the spray-on truck bedliner market spraying more than 39% of all trucks sold.

LINE-X has long been respected as an industry leader in delivering unmatched durability for millions of truck owners. The LINE-X signature line of spray-on truck bedliners prevents rust and corrosion, creates a skid-resistant, attractive, textured surface, and is resilient to most common chemicals including bleaches, solvents, fuels, fertilizers and many more. While LINE-X remains internationally recognized for its flagship product, it is continually expanding into new markets and continues to be the global leader in high-performance protective coatings.

About LINE-X Protective Coatings

LINE-X Protective Coatings (www.LineX.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Santa Ana, California, with more than 400 locations in 26 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available.