Carfax Adds Mercedes-Benz To Service Link Program

Free Program Boosts Service Retention, Builds Customer Confidence

CENTREVILLE, Va. Oct. 7 -- Carfax today announced that the company has added Mercedes-Benz USA (MBUSA) to the Carfax Service Link program. Vehicles serviced and maintained by participating Mercedes-Benz will be reported to Carfax and will appear on Carfax Vehicle History Reports.

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"We encourage dealers to participate in the Carfax Service Link program as it helps them to retain more cars in their service cycle," stated Mark Webster, National Pre-Owned Manager, Mercedes-Benz USA. "Participants have more repeat customers because their name is on the Carfax Report, which serves as a powerful tool in building customer confidence."

Carfax Service Link is a free, value-added feature that puts a dealership's name on the Carfax Report of each vehicle they service. Dealership contact information and a Web site link appears alongside each service record. Nearly 7500 dealerships nationwide participate in Carfax Service Link.

"Carfax Service Link connects participating dealers with millions of in-market shoppers that use Carfax," said Larry Gamache, communications director at Carfax. "We're proud to add Mercedes-Benz USA to our distinguished lineup of participating automakers."

Any dealership can join the Carfax Service Link program at no cost. Mercedes-Benz and other dealers interested in participating can call (800) 561-5496. For more information about Carfax Service Link, visit www.carfaxonline.com.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

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Larry Gamache

 

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